Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology — India
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(6), Customer Service Quality and Loyalty(5), Digital Marketing and Social Media(5), Cultural Differences and Values(3), Big Data and Business Intelligence(3)
Publications34 total
Frequent Co-authors
K. Prakash(6), Adam Duhachek(5), Shuoyang Zhang(4), V. Rohini(4), Mauricio Palmeira(3), Anand Kumar(2), Nicolas Pontes(2), Morgan Poor(2), Digvijay Singh(2), V. P. Rameshkumaar(2), Carol Pluzinski(2), S. Gangadharan(2), B. Balaji(2), P. Jyothi(2), Elliot Bendoly(1), James D. Blocher(1), Kurt M. Bretthauer(1), M.A. Venkataramanan(1), D. Roland Thomas(1), Barry Rubin(1)