Shanker Krishnan

Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and TechnologyIndia

Business, Management and Accounting · Social Sciences

6h-index402citations34works0.12yr avg

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Research Topics

Consumer Behavior in Brand Consumption and Identification(6), Customer Service Quality and Loyalty(5), Digital Marketing and Social Media(5), Cultural Differences and Values(3), Big Data and Business Intelligence(3)

Publications34 total

ASET Journal of Management Science·2025Open Access
International Journal of Environmental Sciences·2025· 1 citedOpen Access
International Journal of Research Publication and Reviews·2025Open Access
Zenodo (CERN European Organization for Nuclear Research)·2022Open Access
Book Publisher International (a part of SCIENCEDOMAIN International)·2021
International Journal of Recent Technology and Engineering (IJRTE)·2020Open Access
European Journal of Marketing·2016· 27 cited
QUT ePrints (Queensland University of Technology)·2016· 3 citedOpen Access
An empirical study on motivational techniques in automobile industries
International Journal of Advanced Research in Management and Social Sciences·2014
Journal of Consumer Psychology·2012· 22 cited
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Frequent Co-authors

K. Prakash(6), Adam Duhachek(5), Shuoyang Zhang(4), V. Rohini(4), Mauricio Palmeira(3), Anand Kumar(2), Nicolas Pontes(2), Morgan Poor(2), Digvijay Singh(2), V. P. Rameshkumaar(2), Carol Pluzinski(2), S. Gangadharan(2), B. Balaji(2), P. Jyothi(2), Elliot Bendoly(1), James D. Blocher(1), Kurt M. Bretthauer(1), M.A. Venkataramanan(1), D. Roland Thomas(1), Barry Rubin(1)