Mauricio Palmeira

University of South Florida — United States

Business, Management and Accounting · Social Sciences

14h-index560citations46works1.52yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(14), Decision-Making and Behavioral Economics(10), Consumer Market Behavior and Pricing(10), Customer Service Quality and Loyalty(7), Social and Intergroup Psychology(7)

Publications46 total

When less confident forecasts signal more expertise
Organizational Behavior and Human Decision Processes·2025
The “Confidence” Trap: When the Likelihood Is Low, Forecasters Look Less Competent When They Refer to Their Confidence in an Outcome Rather Than Its Probability
Journal of Consumer Research·2025
Backup Plans: The Impact of Disclosure on Perceptions of Expert Competence
Management Science·2025· 1 cited
Consulting Multiple Advisors: When It Hurts and When It Does Not Hurt the Advisor–Advisee Relationship?
Journal of Behavioral Decision Making·2024· 5 cited
Thou shalt be safe: Risk preferences in choice for sad others
Journal of Behavioral Decision Making·2023Open Access
Don’t blame the powerless: The impact of hierarchy on reactions to responses to ethical scandals
Journal of Business Research·2023· 2 cited
The opposing impacts of advice use on perceptions of competence
Journal of Behavioral Decision Making·2023· 9 cited
The timing of help: Receiving help toward the end (vs. beginning) undermines psychological ownership and subjective well-being.
Journal of Personality and Social Psychology·2022· 13 cited
The Conflict Between Partnership and Fairness in the Decision of Whom to Help
Journal of Business Ethics·2022· 3 cited
An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Consumers Feel Left Behind
Journal of Marketing Research·2022· 15 cited
The Conflict Between Partnership and Fairness in the Decision of Whom to Help
SSRN Electronic Journal·2022Open Access
You deserve the bad (or good) service: the role of moral deservingness in observers’ reactions to service failure (or excellence)
European Journal of Marketing·2021· 7 cited
Political ideology moderates consumer response to brand crisis apologies for data breaches
Computers in Human Behavior·2021· 22 cited
The interplay of micro-transaction type and amount of playing in video game evaluations
Computers in Human Behavior·2020· 20 cited
Minority group favoritism in service encounters
European Journal of Marketing·2020· 8 cited
You’re not yelping your case: the unexpected social consequences of word of mouth
European Journal of Marketing·2020· 10 cited
“My Brand Is Moving Away From Me”: When Upgrade Products Leave Consumers Behind
ACR North American Advances·2020
Advice in the presence of external cues: The impact of conflicting judgments on perceptions of expertise
Organizational Behavior and Human Decision Processes·2019· 13 cited
The Influence of Arbitrary Breakpoints on Judgments of Maximum Output
Journal of Consumer Psychology·2019· 3 cited
Impact of vertical line extensions on brand attitudes and new extensions
European Journal of Marketing·2019· 15 cited
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Frequent Co-authors

Gerri Spassova(9), Nicolas Pontes(7), Colin Jevons(5), Shahin Sharifi(4), Shanker Krishnan(3), Wonsuk Jung(3), Joann Peck(3), Kyeongheui Kim(3), Joydeep Srivastava(2), Eugene Y. Chan(2), Minjung Koo(2), Eduardo B. Andrade(2), Kunter Gunasti(2), Dominic Thomas(1), D. Roland Thomas(1), Hean Tat Keh(1), Junzhao Ma(1), Jing Lei(1), Ana Valenzuela(1), Suyeon Jung(1)