Kunter Gunasti

Washington State University — United States

Business, Management and Accounting · Social Sciences

11h-index312citations54works2.12yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(20), Decision-Making and Behavioral Economics(12), Consumer Market Behavior and Pricing(10), Economic and Environmental Valuation(8), Digital Marketing and Social Media(7)

Publications54 total

Unchained expressions: how (de)centralization shapes affective expressions on social media platforms
European Journal of Marketing·2025
Relationship-sign framing: The sign of attribute relationships influences product preference via perceived relationship magnitude
Marketing Letters·2025· 1 cited
Relational Gifting: Conceptual Frameworks and an Agenda for a New Generation of Research
Journal of Consumer Research·2024· 11 cited
How reaching numerical roundness on subgoals affects the completion of superordinate goals
Journal of Business Research·2024· 1 cited
Nonverbal Peer Feedback and User Contribution in Online Forums: Experimental Evidence of the Role of Attribution and Emotions
SSRN Electronic Journal·2024· 1 citedOpen Access
CUMULATIVE IMPACT NEGLECT IN PROCESSING SEQUENTIAL CHANGES
SSRN Electronic Journal·2024Open Access
Nonverbal Peer Feedback and User Contribution in Online Forums: Experimental Evidence of the Role of Attribution and Emotions
Journal of the Association for Information Systems·2024· 3 cited
Double Relatives Bias: How Large Percentage of a Small Percentage Feels Bigger than a Small Percentage of a Large Percentage
SSRN Electronic Journal·2024Open Access
The crucial role of reference numbers on consumers’ product preferences
Journal of Business Research·2023
Consumer misestimations of small recurring changes vs. a single large lump sum
Marketing Letters·2023· 1 citedOpen Access
Cumulative impact neglect in processing sequential changes
Journal of Consumer Psychology·2022· 3 cited
The Conflict Between Partnership and Fairness in the Decision of Whom to Help
Journal of Business Ethics·2022· 3 cited
The Conflict Between Partnership and Fairness in the Decision of Whom to Help
SSRN Electronic Journal·2022Open Access
Impact of Gamification on Perceptions of Word-of-Mouth Contributors and Actions of Word-of-Mouth Consumers
MIS Quarterly·2020· 45 cited
How language affects consumers' processing of numerical cues
Journal of Consumer Behaviour·2020· 5 cited
Effects of search, experience and credence attributes versus suggestive brand names on product evaluations
European Journal of Marketing·2020· 15 cited
My brand identity lies in the brand name: personified suggestive brand names
Journal of Brand Management·2020· 23 cited
Effects of Search, Experience, and Credence Attributes versus Suggestive Brand names on Product Evaluations
SSRN Electronic Journal·2020· 2 citedOpen Access
How Language Affects Consumers’ Processing of Numerical Cues
SSRN Electronic Journal·2020Open Access
The Role of Scale-Induced Round Numbers and Goal Specificity on Goal Accomplishment Perceptions
SSRN Electronic Journal·2020· 1 citedOpen Access
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Frequent Co-authors

William T. Ross(16), Selcan Kara(10), Timucin Ozcan(7), Ramesh Shankar(5), Joseph Pancras(3), Ernest Baskin(3), Hans Baumgartner(3), Lei Wang(2), Ram D. Gopal(2), Hang T. Nguyen(2), Berna Devezer(2), Michelle F. Weinberger(2), Mauricio Palmeira(2), Haipeng Chen(2), Wang Lei(2), Hongfei Li(2), Lei Wang(1), Rod Duclos(1), Ram Gopal(1), Marvin E. Goldberg(1)