Hang T. Nguyen

Social Sciences · Social Sciences

10h-index486citations20works0.02yr avg
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Research Topics

Digital Marketing and Social Media(11), Consumer Behavior in Brand Consumption and Identification(8), Corporate Finance and Governance(4), Capital Investment and Risk Analysis(3), Innovation and Knowledge Management(2)

Publications20 total

Shaping Strategy in the Digital Age: The Impact of Consumer Electronic Word of Mouth on Firm Strategic Emphasis
Journal of Interactive Marketing·2025
Antecedents and financial impacts of building brand love
International Journal of Research in Marketing·2020· 30 cited
Value Drivers from Prior Alliances with Targets in Mergers and Acquisitions
Academy of Management Proceedings·2020· 1 cited
Market-based drivers of cobranding success
Journal of Business Research·2020· 18 cited
Violation of US regulations regarding online marketing and sale of e-cigarettes: FDA warnings and retailer responses
Tobacco Control·2020· 19 cited
Influence of Social Media Emotional Word of Mouth on Institutional Investors’ Decisions and Firm Value
Management Science·2019· 138 cited
Making new products go viral and succeed
International Journal of Research in Marketing·2018· 51 cited
Original Brands in Competition Against High Quality Copycats
SSRN Electronic Journal·2018Open Access
Original brands in competition against high quality copycats
European Journal of Marketing·2018· 19 cited
Open Innovation in the brand management context
Edward Elgar Publishing eBooks·2018
Brand portfolio coherence: Scale development and empirical demonstration
International Journal of Research in Marketing·2017· 42 cited
Tournament-Based Incentives, Corporate Cash Holdings, and the Value of Cash
Journal of Financial and Quantitative Analysis·2017· 54 cited
Entry assumptions and welfare gains from trade
Economics Letters·2017· 1 cited
Tournament-Based Incentives, Corporate Cash Holdings, and the Value of Cash
SSRN Electronic Journal·2016· 1 citedOpen Access
Industry Pay Gap and Mergers and Acquisitions
SSRN Electronic Journal·2015· 5 citedOpen Access
Factors affecting customer satisfection and trust in an e-commerce setting : a case study of muachung.vn in Vietnam
AU-GSB e-JOURNAL·2014· 6 cited
More than Fit: Brand Extension Authenticity (Web Appendix)
SSRN Electronic Journal·2012Open Access
More than Fit: Brand Extension Authenticity
Journal of Marketing Research·2012· 14 citedOpen Access
Cross‐generational knowledge flows in edge organizations
Industrial Management & Data Systems·2007· 85 cited
Cross-Generational Knowledge Flows in Edge Organizations: Research in Progress
Defense Technical Information Center (DTIC)·2007· 2 cited

Frequent Co-authors

Hieu V. Phan(5), Roger J. Calantone(3), Ranjani Krishnan(2), Jay Liebowitz(2), Nirmala Ayyavoo(2), James Simien(2), Thuy Simpson(2), Kunter Gunasti(2), Susan Spiggle(2), Mary Caravella(2), Deborah T. Carran(1), Malika Chaudhuri(1), Yufei Zhang(1), Hui Feng(1), Cathi Dennehy(1), Candy Tsourounis(1), William T. Ross(1), Joseph Pancras(1), Satish Joshi(1), Olga A. Timoshenko(1)