Selcan Kara

University of Massachusetts Dartmouth — United States

Business, Management and Accounting · Social Sciences

6h-index160citations20works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(12), Digital Marketing and Social Media(8), Linguistics, Language Diversity, and Identity(3), Cognitive and developmental aspects of mathematical skills(2), Cultural Differences and Values(2)

Publications20 total

An analysis of training to teach online from faculty's perspective
The International Journal of Management Education·2023· 2 cited
The impact of consumer personality and social network position on brand community engagement
Journal of Brand Management·2023· 5 cited
Using brands to reconnect with our shared past: brand nostalgia in romantic relationships
Journal of Product & Brand Management·2022· 10 cited
How language affects consumers' processing of numerical cues
Journal of Consumer Behaviour·2020· 5 cited
Effects of search, experience and credence attributes versus suggestive brand names on product evaluations
European Journal of Marketing·2020· 15 cited
The effect of shared brand use on brand variety seeking in romantic relationships
Journal of Consumer Marketing·2020· 5 cited
My brand identity lies in the brand name: personified suggestive brand names
Journal of Brand Management·2020· 23 cited
An international investigation of opinion leadership and social media
Journal of Research in Interactive Marketing·2020· 62 cited
Effects of Search, Experience, and Credence Attributes versus Suggestive Brand names on Product Evaluations
SSRN Electronic Journal·2020· 2 citedOpen Access
How Language Affects Consumers’ Processing of Numerical Cues
SSRN Electronic Journal·2020Open Access
My Brand Identity Lies in the Brand Name: Personified Suggestive Brand Names
SSRN Electronic Journal·2020Open Access
We share; we connect: how shared brand consumption influences relational brand connections
Psychology and Marketing·2018· 16 cited
19-I: How Brand Preference Similarity Influences Married Couples’ Brand Variety Seeking Over Time
ACR North American Advances·2017
20-U: Who Are the Influentials? Social Media, Opinion Leadership and New Product Adoption
ACR North American Advances·2017
Two Essays on the Effect of Alphanumeric Brand Names on Consumers’ Brand Related Decisions
OpenCommons - UConn (University of Connecticut)·2016· 1 citedOpen Access
Is it the ‘alpha’ or the ‘numeric’?: Consumers’ evaluation of letter versus number changes in alphanumeric brand names
Journal of Brand Management·2015· 14 cited
Shared Brand Consumption and Relational Brand Connections
ACR North American Advances·2015
The Effect of Number versus Letter Cognition on Consumers' Evaluations of Alphanumeric Brand Names
PsycEXTRA Dataset·2014
An Exploration of the Effect of Language on Processing of Numbers in Alphanumeric Brand Names
PsycEXTRA Dataset·2014
The Magic of Numbers and Letters in Alphanumeric Brand Names
ACR North American Advances·2012

Frequent Co-authors

Kunter Gunasti(10), William T. Ross(10), Anna J. Vredeveld(5), Duygu Akdevelioğlu(3), Rod Duclos(1), Victor Perotti(1), Arpita Joardar(1), Rod Duclas(1)