Ramesh Shankar

University of Connecticut — United States

Social Sciences · Social Sciences

11h-index431citations33works1.52yr avg
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Research Topics

Digital Marketing and Social Media(11), Digital Platforms and Economics(10), Consumer Market Behavior and Pricing(5), Knowledge Management and Sharing(5), Green IT and Sustainability(4)

Publications33 total

Can Rising Eco-sensitivity Hurt Sustainability? Eco-impact of Durable Goods Innovations
Marketing Science·2025
Can Rising Eco-sensitivity Hurt Sustainability? Eco-Impact of Durable Goods Innovations
SSRN Electronic Journal·2025Open Access
Tethered Durable Goods and Installed Base Degradation via Software Updates: Implications for Product Policy
Journal of Management Information Systems·2024· 2 cited
Generation Z <em>versus</em> Millennial purchase intentions: A comparative study based on social media marketing strategies in India with respect to the fashion and beauty industry
Multidisciplinary Reviews·2024· 3 citedOpen Access
Nonverbal Peer Feedback and User Contribution in Online Forums: Experimental Evidence of the Role of Attribution and Emotions
SSRN Electronic Journal·2024· 1 citedOpen Access
Nonverbal Peer Feedback and User Contribution in Online Forums: Experimental Evidence of the Role of Attribution and Emotions
Journal of the Association for Information Systems·2024· 3 cited
Impact of Social Media Influencers' Attributes in the Purchase Desire of Consumers of Quick Service Restaurants
Zenodo (CERN European Organization for Nuclear Research)·2023Open Access
An empirical analysis of consumer-unfriendly E-commerce terms of service agreements: Implications for customer satisfaction and business survival
Electronic Commerce Research and Applications·2022· 14 cited
Online reputational loss aversion: Empirical evidence from StackOverflow.com
Decision Support Systems·2022· 7 cited
Forecasting venue popularity on location‐based services using interpretable machine learning
Production and Operations Management·2022· 33 cited
Impact of Refund Policy on Sales of Paid Information Services: The Moderating Role of Product Characteristics
SSRN Electronic Journal·2022Open Access
Consumer Guilt and Sustainable Choice: Environmental Impact of Durable Goods Innovation
SSRN Electronic Journal·2022· 2 citedOpen Access
Impact of Gamification on Perceptions of Word-of-Mouth Contributors and Actions of Word-of-Mouth Consumers
MIS Quarterly·2020· 45 cited
Invested or Indebted
ACM Transactions on Management Information Systems·2020· 13 cited
Tethered Durable Goods and Installed Base Degradation via Software Updates
SSRN Electronic Journal·2020Open Access
Predictive models to measure the impact of fiber-optic broadband speeds on local towns and communities
Telematics and Informatics·2018· 3 cited
Corporate Social Responsibility (CSR) Issues in Supply Chain Competition: Should Greenwashing Be Regulated?
Decision Sciences·2018· 138 cited
Impact of Gamification on Perceptions of Word-of-Mouth Contributors and Actions of Word-of-Mouth Consumers
SSRN Electronic Journal·2018· 4 citedOpen Access
Impact of promotional activities on consumers’ behaviour at shopping malls in Coimbatore city
International journal of applied research·2017· 1 cited
The Impact of Gamification on Word-of-Mouth Effectiveness: Evidence from Foursquare
Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences·2017· 12 citedOpen Access
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Frequent Co-authors

Ram D. Gopal(7), Joseph Pancras(5), Kunter Gunasti(5), Lei Wang(3), James R. Marsden(3), Hongfei Li(3), K. Sudhir(3), Yuan Jin(3), Ram Gopal(2), Aindrila Chakraborty(2), Rohit Aggarwal(2), Sudip Bhattacharjee(2), Amit Mehra(2), Ram Bala(2), Wang Lei(2), S. Hickson(2), Ho Cheung Brian Lee(1), José M. Cruz(1), Lei Wang(1), Ravi Mantena(1)