Mostafa Al‐Emran

British University in Dubai — AE

Decision Sciences · Social Sciences

59h-index13.1kcitations167works13.72yr avg
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Research Topics

Technology Adoption and User Behaviour(74), Digital Marketing and Social Media(31), Organizational and Employee Performance(30), Impact of Technology on Adolescents(19), Mobile Learning in Education(17)

Publications167 total

Modeling Immersive Visualization on the Metaverse by Integrating VIKOR and Fuzzy-Weighted Zero Inconsistency in an Interval-Valued Fermatean Neutrosophic Fuzzy Environment
International Journal of Human-Computer Interaction·2025
Building antifragile manufacturing systems through strategic technology integration
Journal of Manufacturing Technology Management·2025Open Access
Promoting environmental sustainability through chatbot use in shipment delivery: an integrated model of UTAUT2 and TTF
Asia-Pacific Journal of Business Administration·2025
Adaptive social manufacturing: a human-centric, resilient, and sustainable framework for advancing Industry 5.0
International Journal of Production Research·2025· 3 citedOpen Access
From adoption to social sustainability: examining the factors affecting students’ use of virtual reality in higher education
Education and Information Technologies·2025· 1 cited
Examining the factors influencing cybersecurity behaviors in m-payment contactless technologies using SEM–ANN approach
Journal of Financial Services Marketing·2025· 5 cited
From Generative AI to Extended Reality: Multidisciplinary Perspectives on the Challenges, Opportunities, and Future of Educational Computing
Journal of Educational Computing Research·2025· 12 cited
Extending UTAUT2 to explore intention to use ChatGPT for travel planning: a hybrid PLS-ANN approach
Journal of Tourism Futures·2025· 7 citedOpen Access
An Integrated SEM-ANN Approach to Evaluating Cybersecurity Behaviors in the Metaverse
International Journal of Human-Computer Interaction·2025· 1 cited
Evaluating the influence of generative AI on students’ academic performance through the lenses of TPB and TTF using a hybrid SEM-ANN approach
Education and Information Technologies·2025· 16 cited
Predicting cybersecurity behaviors in the metaverse through the lenses of TTAT and TPB: a hybrid SEM-ANN approach
Online Information Review·2025· 6 cited
Enhancing healthcare waste management: a novel hybrid multi-criteria decision-making method
Management of Environmental Quality An International Journal·2025· 2 cited
Determinants of Generative AI in Promoting Green Purchasing Behavior: A Hybrid Partial Least Squares–Artificial Neural Network Approach
Business Strategy and the Environment·2025· 24 citedOpen Access
Determinants of Users’ Cybersecurity Behavior in the Metaverse: A Deep Learning-Based Hybrid SEM-ANN Approach
International Journal of Human-Computer Interaction·2024· 3 cited
Optimizing integrated distributed flexible job-shop scheduling and customer order delivery
Journal of Industrial and Production Engineering·2024· 2 cited
Examining the impact of Generative AI on social sustainability by integrating the information system success model and technology-environmental, economic, and social sustainability theory
Education and Information Technologies·2024· 11 citedOpen Access
Role of perceived threats and knowledge management in shaping generative AI use in education and its impact on social sustainability
The International Journal of Management Education·2024· 31 cited
Factors Shaping Physicians’ Adoption of Telemedicine: A Systematic Review, Proposed Framework, and Future Research Agenda
International Journal of Human-Computer Interaction·2024· 11 cited
Determinants of ChatGPT Use and its Impact on Learning Performance: An Integrated Model of BRT and TPB
International Journal of Human-Computer Interaction·2024· 42 cited
Evaluating the barriers affecting cybersecurity behavior in the Metaverse using PLS-SEM and fuzzy sets (fsQCA)
Computers in Human Behavior·2024· 33 cited
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Frequent Co-authors

Said A. Salloum(15), Khaled Shaalan(14), İbrahim Arpacı(9), Mohammed A. Al‐Sharafi(8), Noor Al-Qaysi(6), Vitaliy Mezhuyev(4), Adzhar Kamaludin(4), Mohammad Iranmanesh(4), Azza Abdel Monem(3), Rana Saeed Al-Maroof(3), Adi Ahmad AlQudah(3), Noorminshah A. Iahad(3), Ahmad AlHamad(2), Keng‐Boon Ooi(2), Garry Wei‐Han Tan(2), Yogesh K. Dwivedi(2), Emmanuel Mogaji(2), Neeraj Pandey(2), Ramakrishnan Raman(2), Anshuman Sharma(2)