Andrey Mikhailitchenko

California State University System — United States

Business, Management and Accounting · Social Sciences

5h-index170citations13works0.02yr avg
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Research Topics

Innovation and Knowledge Management(3), Consumer Behavior in Brand Consumption and Identification(3), International Business and FDI(3), Healthcare Policy and Management(2), Sports, Gender, and Society(2)

Publications13 total

Antecedents and Outcomes of Network Involvement in the Internationalization Process: A Case of SMEs from the USA, China, and Russia
Organizations and Markets in Emerging Economies·2021· 5 citedOpen Access
An Empirical Insight: Accountable Care Organizations’ Profitability and Quality Drivers
International Journal of Medicine and Public Health·2020· 1 citedOpen Access
COVID and Small Businesses in the U.S., China, and Russia: Three Models of Government Support
Economics Politics and Regional Development·2020Open Access
SME Internationalization in Emerging Markets: Symbiotic vs. Commensal Pathways
Journal of Marketing and Consumer Behaviour in Emerging Markets·2016Open Access
Russian Foreign Trade under a New Wave of Political Pressure: A Glance from the Inside
AIB Insights·2016· 1 citedOpen Access
Radical innovation in strategic partnerships: A framework for analysis
Journal of Business Research·2016· 17 cited
How much segmentation is needed in the health care marketplace? An exploratory study of HMO and non-HMO customers
Health Marketing Quarterly·2016
Symbiotic Vs Commensal Networking: the Case of Textile SMEs in China and Russia
Organizations and Markets in Emerging Economies·2015Open Access
Consumer Protection in Postwar Canada: Role and Contributions of the Consumers' Association of Canada to the Public Policy Process
Journal of Consumer Affairs·2014· 8 cited
Exploring saturation levels for sponsorship logos on professional sports shirts: a cross-cultural study
International Journal of Sports Marketing and Sponsorship·2012· 5 cited
Can Producing and Marketing Healthy Foods Create a Healthy Economy?
Journal of Food Products Marketing·2012· 6 cited
Exploring saturation levels for sponsorship logos on professional sports shirts: a cross-cultural study
International Journal of Sports Marketing and Sponsorship·2012· 24 cited
Cross-cultural advertising communication: Visual imagery, brand familiarity, and brand recall
Journal of Business Research·2008· 103 cited

Frequent Co-authors

Dennis H. Tootelian(4), Galina N. Mikhailitchenko(3), Anna Sadovnikova(3), Sanjay Varshney(3), Rajshekhar G. Javalgi(1), Michel Laroche(1), Ashish Pujari(1), Stanley J. Shapiro(1), Hugh Pforsich(1), Cindy Holst(1), Ralph M. Gaedeke(1), Yang Sun(1), S. K. Varshney(1)