McMaster University — Canada
Business, Management and Accounting · Social Sciences
5h-index165citations9works0.02yr avg
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Research Topics
Environmental Sustainability in Business(3), Innovation and Knowledge Management(2), Corporate Social Responsibility Reporting(2), Service and Product Innovation(2), Technology Adoption and User Behaviour(1)
Publications9 total
Developments in marketing science: proceedings of the Academy of Marketing Science·2017
Journal of the Academy of Marketing Science·2016· 64 cited
Journal of Business Research·2016· 17 cited
MacSphere (McMaster University)·2015Open Access
Performance Effects of Involving Lead Users and Close Customers in New Service Development
2011
2010· 21 cited
Journal of Green Building·2010· 28 cited
Effects of involving lead-users and close-customers in new service development.
Dialnet (Universidad de la Rioja)·2009
Journal of Product Innovation Management·2006· 35 cited
Frequent Co-authors
Anna Sadovnikova(4), Ana Isabel Rodríguez Escudero(2), Chris Bart(1), Anthony Cupido(1), Brian W. Baetz(1), S.E. Chidiac(1), Jonathan Trostle(1), Bill Van Besien(1), Andrey Mikhailitchenko(1), Pilar Carbonell Foulquié(1), Pilar Carbonell(1)