Thomas J. Cossé

University of Richmond — United States

Medicine · Health Sciences

8h-index238citations16works0.02yr avg
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Research Topics

Organ Donation and Transplantation(4), Reproductive Health and Technologies(3), Complex Systems and Decision Making(2), Blood donation and transfusion practices(2), Public Procurement and Policy(2)

Publications16 total

The Perceived Fairness of the Human Organ Allocation Process in the United States
Journal of Nonprofit & Public Sector Marketing·2001· 5 cited
Words versus Actions about Organ Donation
Journal of Business Research·2000· 51 cited
Encouraging Human Organ Donation: Altruism versus Financial Incentives
Journal of Nonprofit & Public Sector Marketing·1999· 1 cited
The Effects of Team Size in a Marketing Simulation
The Journal of Marketing Theory and Practice·1999· 31 cited
The Coordinator Attrition Problem in the United States: Myth or Reality?
Journal of Transplant Coordination·1998· 4 cited
The coordinator attrition problem in the United States: myth or reality?
Journal of Transplant Coordination·1998· 7 cited
Walking the walk: Behavior shifts to match attitude toward organ donation—Richmond, Virginia, 1994–1996
Transplantation Proceedings·1997· 16 cited
Public feelings about financial incentives for donation and concern about incurring expenses due to donation in one US city
Transplantation Proceedings·1997· 8 cited
Saturn Buyers: Are They Different?
The Journal of Marketing Theory and Practice·1997· 2 cited
Share profit: A planning model for product managers
Business Horizons·1983· 1 cited
The business case method : an introduction
Medical Entomology and Zoology·1983· 12 cited
Strategic Marketing Planning by Product Managers—Room for Improvement?
Journal of Marketing·1983· 58 cited
Strategic Marketing Planning by Product Managers. Room for Improvement?
Journal of Marketing·1983· 28 cited
Power and Safety Appeals in Auto Advertising
Journal of Advertising Research·1981· 2 cited
Book Review: Systems Selling Strategies
Journal of Marketing·1978
Systems Selling Strategies
Journal of Marketing·1978· 12 cited

Frequent Co-authors

Terry M. Weisenberger(9), John E. Swan(4), Gloria Taylor(4), Lin McGaw(2), D. Neil Ashworth(1), Ján Matejka(1), Mack Hanan(1), James Cribbin(1), Jack Donis(1), Gwen Mayes(1), Gwen Mayes(1)