Michael T. Elliott

University of Missouri–St. Louis — United States

Business, Management and Accounting · Social Sciences

14h-index1.5kcitations21works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(13), Digital Marketing and Social Media(8), Consumer Market Behavior and Pricing(6), Consumer Retail Behavior Studies(6), Customer Service Quality and Loyalty(3)

Publications21 total

Antecedents of organizational ambidexterity: an empirical investigation of foreign ventures in an emerging market
Journal of Business and Industrial Marketing·2023· 12 cited
Cross-cultural differences in the adoption of social media
Journal of Research in Interactive Marketing·2019· 126 cited
The Role of Affective Brand Commitment on Sales Effort
The Journal of Marketing Theory and Practice·2017· 19 cited
The Moderating Effect of Perceived Product Innovativeness and Product Knowledge on New Product Adoption: An Integrated Model
The Journal of Marketing Theory and Practice·2013· 136 cited
Information Search and Purchase Patterns in a Multichannel Service Industry
Services Marketing Quarterly·2012· 21 cited
Consumer Acceptance of Technology Products: The Impact of Tactical Selling Approaches
Marketing Management Journal·2008· 13 citedOpen Access
Factors that Affect Attitude Toward a Retail Web Site
The Journal of Marketing Theory and Practice·2005· 216 cited
Kicking the big-car habit.
PubMed·2004
Independent and Interactive Effects of Exposure Sequence, Pioneership Awareness, and Product Trial on Consumer Evaluation of a Pioneer Brand
Journal of Consumer Psychology·2000· 19 cited
Consumer Perceptions of Advertising Clutter and Its Impact Across Various Media
Journal of Advertising Research·1998· 63 cited
Predictors of Advertising Avoidance in Print and Broadcast Media
Journal of Advertising·1997· 543 cited
The Antecedents and Consequences of Perceived Advertising Clutter
Journal of Current Issues & Research in Advertising·1997· 47 cited
The Relationship of Beliefs and Exposure to General Perceptions of Infomercials
Journal of Current Issues & Research in Advertising·1997· 6 cited
Smart Shopping: the Origins and Consequences of Price Savings
ACR North American Advances·1997· 148 cited
An analysis of information content in infomercial programs
Journal of Direct Marketing·1996· 19 cited
Antecedents and consequences of infomercial viewership
Journal of Direct Marketing·1995· 7 cited
Differences in the Portrayal of Blacks: A Content Analysis of General Media versus Culturally-targeted Commercials
Journal of Current Issues & Research in Advertising·1995· 18 cited
Price signalling: does it ever work?
Journal of Consumer Marketing·1993· 32 cited
Do Market Mavens Categorize Brands Differently
ACR North American Advances·1993· 36 cited
Price Signaling: Does it Ever Work?
Journal of Product & Brand Management·1993· 5 cited
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Frequent Co-authors

Paul Surgi Speck(7), Frank Q. Fu(4), Frank Alpert(4), Haim Mano(2), Beth Wilson(2), Dhoha AlSaleh(1), Ramendra Thakur(1), Anne E. Warfield(1), Pamela Lockard(1), Chris Galloway(1), Michael A. Kamins(1), John R. Turner(1), Min Ju(1)