Richie L. Liu

Xavier University — United States

Business, Management and Accounting · Social Sciences

12h-index755citations24works1.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(9), Corporate Social Responsibility Reporting(4), Digital Marketing and Social Media(4), International Business and FDI(3), Religion, Spirituality, and Psychology(3)

Publications24 total

Home and host legitimacy signaling: Evidence from Chinese IPOs in the US
Scandinavian Journal of Management·2025· 2 citedOpen Access
Distance between emerging and developed economies on cross-border alliance governance
International Journal of Business and Emerging Markets·2025
Distance between Emerging and Developed Economies on Cross-Border Alliance Governance
International Journal of Business and Emerging Markets·2023
The mediating role of Brand Engagement in the Self-Concept (BESC) in explaining consumer response: a meta-analytic review
The Journal of Marketing Theory and Practice·2021· 23 cited
The Effect of Seeking Resource Diversity on Post-Alliance Innovation Outcomes
Australasian Marketing Journal (AMJ)·2021· 7 citedOpen Access
Drivers of Sustainability and Consumer Well-Being: An Ethically-Based Examination of Religious and Cultural Values
Journal of Business Ethics·2020· 82 cited
Sustainable Marketing and Consumer Support for Sustainable Businsses
Sustainable Production and Consumption·2020· 114 citedOpen Access
Religiosity and consumer belonging: Influences on product evaluations
Journal of Consumer Behaviour·2020· 13 cited
Diving in together or toes in the water: The interplay of community and nonprofit engagement in poverty alleviation
Journal of Business Research·2018· 12 cited
Religiosity and special food consumption: The explanatory effects of moral priorities
Journal of Business Research·2018· 77 cited
Faith-filled brands: The interplay of religious branding and brand engagement in the self-concept
Journal of Retailing and Consumer Services·2018· 30 cited
Do cross-border alliances with MNEs from developed economies create firm value for MNEs from emerging economies?
Journal of Business Research·2018· 29 cited
It's Only Once, So Let's Indulge: Testing Ordinary vs. Extraordinary Experience within Marketing Messaging, Temporal Distance, and Consumer Indulgence
Journal of Consumer Affairs·2018· 9 cited
The 101 calorie mini pack: the interaction between numerical and verbal marketing cues
Marketing Letters·2018· 8 cited
Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat
Journal of Retailing and Consumer Services·2017· 69 cited
Engaging with Brands: The Influence of Dispositional and Situational Brand Engagement on Customer Advocacy
2017· 10 cited
U.S. Citizens’ Representations of God and Support for Sustainability Policies
Journal of Public Policy & Marketing·2017· 53 cited
Research trends on branding in consumer psychology
Current Opinion in Psychology·2016· 11 cited
Images paired with concrete claims improve skeptical consumers’ responses to advertising promoting a firm’s good deeds
Journal of Marketing Communications·2016· 37 cited
It's All Good: Corporate Social Responsibility Reduces Negative and Promotes Positive Responses to Service Failures among Value-Aligned Customers
Journal of Public Policy & Marketing·2014· 88 cited
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Frequent Co-authors

Elizabeth A. Minton(7), Jeff Joireman(5), Sakdipon Juasrikul(4), Sean Yim(4), David E. Sprott(3), Mark Peterson(2), Darrell E. Bartholomew(2), Dustin Smith(2), Jonathan D. Arthurs(2), Kathryn A. Johnson(2), Eric R. Spangenberg(2), Ioannis Kareklas(2), Soo Jiuan Tan(1), Siok Kuan Tambyah(1), Elizabeth A. Minton(1), Sandor Czellar(1), Kevin E. Voss(1), Adam B. Cohen(1), Jeremy Kees(1), Arvin Sahaym(1)