University of Kentucky — United States
Social Sciences · Social Sciences
9h-index276citations17works0.02yr avg
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Research Topics
Digital Marketing and Social Media(7), Consumer Behavior in Brand Consumption and Identification(6), Technology Adoption and User Behaviour(4), Customer Service Quality and Loyalty(2), Social and Intergroup Psychology(2)
Publications17 total
The Journal of Social Psychology·1976· 1 cited
The Journal of Social Psychology·1975· 6 cited
The Dynamic small firm : selected readings
Medical Entomology and Zoology·1975· 12 cited
Psychological Reports·1974
Psychological Reports·1973· 1 cited
Journal of Marketing Research·1972· 24 cited
Journal of Marketing Research·1972· 70 cited
The Journal of Social Psychology·1972· 6 cited
Sociological Quarterly·1971· 22 cited
Journal of Marketing Research·1970· 10 cited
Journal of Marketing Research·1970· 27 cited
Journal of Marketing Research·1970· 5 cited
Journal of Marketing Research·1970· 11 cited
Group influence on consumer brand choice
Medical Entomology and Zoology·1970· 4 cited
Journal of Marketing Research·1969· 53 cited
Journal of Marketing Research·1969· 23 cited
Small, informal, social group influence on member brand choice of low cost nondurable consumer products
University Microfilms eBooks·1968· 1 cited
Frequent Co-authors
Grady D. Bruce(7), Mark Alpert(2), Ernest W. Walker(1), John H. Murphy(1), Subrata K. Sen(1), Earnest Leon Knight(1), David G. Fulcher(1)