California State University, Fullerton — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(8), Digital Marketing and Social Media(7), Management and Marketing Education(5), Customer Service Quality and Loyalty(4), Consumer Retail Behavior Studies(3)
Publications34 total
Frequent Co-authors
Robert E. Witt(7), James W. Taylor(3), Rachel Edgington(3), Peter Bloch(2), A. Benton Cocanougher(2), Jerome B. Kernan(2), Charles M. Bonjean(2), Pierre Eiglier(1), Éric Langeard(1), Christopher Lovelock(1), John Bateson(1), Robert F. Young(1), Paul S. Hugstad(1), Gregg Schoenfeld(1), Gordon R. Foxall(1), Adrian Payne(1), Jacqueline Williams(1), J. Allen Williams(1), Robert T. Green(1), Robert J. Zimmer(1)