A. Benton Cocanougher

Business, Management and Accounting · Social Sciences

7h-index359citations11works0.02yr avg
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Research Topics

Management and Marketing Education(5), Consumer Behavior in Brand Consumption and Identification(3), Digital Marketing and Social Media(3), Quality and Supply Management(2), Healthcare Policy and Management(2)

Publications11 total

‘Bars’ Performance Rating for Sales Force Personnel
Journal of Marketing·1978· 35 cited
'Bars' Performance Rating for Sales Force Personnel
Journal of Marketing·1978· 48 cited
Hit and Miss
Journal of Marketing Research·1976· 1 cited
Problem definition in marketing
American Marketing Association eBooks·1975· 2 cited
Marketing Research: Management and Methods
Journal of Marketing·1973· 22 cited
Book Review: Marketing Research: Management and Methods
Journal of Marketing·1973
Student Evaluations of the Ethics of Marketing Practices: The Role of Marketing Education
Journal of Marketing·1972· 41 cited
Student Evaluations of the Ethics of Marketing Practices: The Role of Marketing Education
Journal of Marketing·1972· 113 cited
Socially Distant Reference Groups and Consumer Aspirations
Journal of Marketing Research·1971· 68 cited
Socially Distant Reference Groups and Consumer Aspirations
Journal of Marketing Research·1971· 29 cited
An analysis of nonmembership : socially-distant reference group influence on consumer aspirations
University Microfilms eBooks·1970

Frequent Co-authors

Del I. Hawkins(2), Grady D. Bruce(2), John M. Ivancevich(2), William B. Locander(2), Subhash Sharma(1), Walter B. Wentz(1), William S. Sachs(1), William P. Dommermuth(1), Donald L. Shawver(1)