Watchara Chiengkul

Rajamangala University of Technology Isan — Thailand

Social Sciences · Social Sciences

6h-index82citations10works4.82yr avg
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Research Topics

Diverse Aspects of Tourism Research(4), Consumer Behavior in Brand Consumption and Identification(3), Digital Marketing and Social Media(3), Customer Service Quality and Loyalty(2), Sport and Mega-Event Impacts(2)

Publications10 total

Cultural Souvenir Attributes and Identity-Based Intentions in Heritage Tourism: Scale Development and Validation
Journal of Quality Assurance in Hospitality & Tourism·2026
Engaging with AI in tourism: a key to enhancing smart experiences and emotional bonds
Asia-Pacific Journal of Business Administration·2025· 8 cited
Exploring key drivers of residents’ support for community-based tourism
Anatolia·2025· 2 cited
Application of TOPSIS-LP and New Routing Models for the Multi-Criteria Tourist Route Problem: The Case Study of Nong Khai, Thailand
Engineering Technology & Applied Science Research·2024· 6 citedOpen Access
Delving into Cultural Immersion: Enhancing Empathy and Attachment in Creative Cultural Tourism in Thailand
Journal of Quality Assurance in Hospitality & Tourism·2024· 8 cited
Have you been falling in love?: An analysis of coffee shop brand love in Thailand
Journal of Foodservice Business Research·2023· 5 cited
Social entrepreneurship of small and medium-sized entrepreneurs in Thailand: influence of institutional environment, entrepreneurial passions, and entrepreneurial self-efficacy
Social enterprise journal·2023· 32 cited
Why do self-identity and efficacy matter for enjoying participation in charity sports events? The role of the warm glow feeling
International Journal of Event and Festival Management·2023· 9 cited
Do Charity or Non-Charity Sporting Events Have a Greater Influence on Participants’ Warm Glow?: An Experimental Survey
Sustainability·2022· 1 citedOpen Access
Creating memorable experiences of cultural hallmark event in Thailand
Tourism and Hospitality Research·2022· 11 cited

Frequent Co-authors

Thanawat Tantipanichkul(4), Wanita Boonchom(3), Kittanathat Suphan(3), Putthasak Kumjorn(3), Wasana Phuangpornpitak(2), Patcharaporn Mahasuweerachai(2), Chompoonut Suttikun(2), Supawat Meeprom(1), Hailu Getnet(1), Wasana Phuangpornpitak(1), Jiraporn Junla(1)