Patcharaporn Mahasuweerachai

Khon Kaen University — Thailand

Business, Management and Accounting · Social Sciences

9h-index220citations34works2.22yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(16), Digital Marketing and Social Media(16), Environmental Sustainability in Business(9), Customer Service Quality and Loyalty(8), Diverse Aspects of Tourism Research(7)

Publications34 total

Reshaping smart tourism through artificial intelligence: insights from a systematic review and bibliometric analysis
Journal of Hospitality and Tourism Insights·2026
Hungry together or socially driven? Uncovering what sparks group orders and boosts repeat purchases on food apps
Journal of Hospitality and Tourism Insights·2025
TikTok social media food tourism content influence on tourists’ dining experiences and destination attachment
Tourism Review·2025
Exploring Environmental Message Framing on Consumer Skepticism, Pro-Environmental Attitudes, and Purchase Intentions Within Green Restaurants: A Study of Green Advertising
Journal of Global Marketing·2025
Livestream commerce in the food and beverage sector: how personal, social, and technical antecedents drive trust, affective commitment, and impulsive buying behavior
Journal of Hospitality Marketing & Management·2025· 2 cited
Creating a Crave for Local Food: How TikTok Food Review Videos Stimulate Impulsive Visits to Local Restaurants
Journal of Global Marketing·2025
Beyond Meat and Mindsets: Unveiling the Power of Message Framing on Plant-Based Food Choices
Journal of International Food & Agribusiness Marketing·2025
Perceived Authenticity and Tourist Behavior Toward Local Restaurants: An Empirical Study in Thailand
Tourism and Hospitality·2025· 3 citedOpen Access
Tourist dining motivations at local restaurants: the moderating role of social media strategies
Cogent Business & Management·2025· 2 citedOpen Access
FROM THEORY TO TABLE: NUDGING HEALTHIER FOOD CHOICES WITH LOW-CONSTRUAL MESSAGING
The Singapore Economic Review·2025
The interplay of social and intrapersonal factors in plant-based food consumption: a comprehensive analysis using the SOR, signaling and protection motivation theories
International Journal of Contemporary Hospitality Management·2025· 2 cited
The art of dining: creative local restaurants as key drivers of tourist memorable experiences and well-being
International Journal of Contemporary Hospitality Management·2025
Back to the table: how omnichannel social media marketing returns customers to restaurant locations
International Journal of Contemporary Hospitality Management·2024· 1 cited
Exploring the Influence of Green Message Framing on Perceptions of Motive, Warm Glow and Willingness to Pay Premium at Restaurants
Journal of Global Marketing·2024· 2 cited
Does Credibility Matter on TikTok: The Influence of Food Content Creator Types on Restaurants’ Social Media Engagement and Purchasing Intentions
Journal of Global Marketing·2024· 9 cited
Environmental messaging, corporate values, online engagement and purchase behavior: a study of green communications among eco-friendly coffee retailers
Journal of Hospitality and Tourism Insights·2024· 7 cited
Exploring the influence of online restaurant promotions on consumer behavioral intentions
Journal of Hospitality and Tourism Insights·2024· 7 cited
Green or greed? Generational perspectives of sustainability claims in restaurants
Family and Consumer Sciences Research Journal·2024· 5 cited
All you have to do is ask: A nudge strategy for reducing sweetness in beverages
International Journal of Gastronomy and Food Science·2023· 2 cited
Why Young Consumers Engage with Mobile Self-Ordering Applications (MFOAs) at Restaurants During COVID-19: The Role of Functional and Psychological Factors
Journal of International Food & Agribusiness Marketing·2023· 9 cited
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Frequent Co-authors

Chompoonut Suttikun(24), William Hamilton Bicksler(9), Hailin Qu(4), Sukanya Wareebor(4), Watchara Chiengkul(2), Phumsith Mahasuweerachai(2), Sansanee Kiatkiri(2), Jutikarn Na Nongkhai(1), Pattaraporn Kumsawat(1), Pataraporn Thongyim(1), Chonladaporn Jitsawaeng(1), Thamonwan Chukhanhom(1), Peng Li(1)