Pattaraporn Kumsawat

Khon Kaen University — Thailand

Decision Sciences · Social Sciences

1h-index9citations1works9.02yr avg
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Research Topics

Technology Adoption and User Behaviour(1), Customer Service Quality and Loyalty(1), Digital Marketing and Social Media(1)

Publications1 total

Does Credibility Matter on TikTok: The Influence of Food Content Creator Types on Restaurants’ Social Media Engagement and Purchasing Intentions
Journal of Global Marketing·2024· 9 cited

Frequent Co-authors

Chompoonut Suttikun(1), Patcharaporn Mahasuweerachai(1)