Business, Management and Accounting · Social Sciences
8h-index253citations41works0.02yr avg
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Research Topics
Management and Marketing Education(6), Business Strategies and Innovation(6), Marketing and Advertising Strategies(4), Technology Assessment and Management(4), Consumer Behavior in Brand Consumption and Identification(3)
Publications41 total
Global Marketing : Foreign Entry, Market Development & Strategy Implementation
Kent Academic Repository (University of Kent)·2008· 2 cited
Innovation in cable-stayed bridge construction
1995
Enhancing constructability through process innovation : the Talmadge Memorial Bridge
1995
Production Planning & Control·1991· 3 cited
Linking marketing and technology strategies : December 3-5, 1989
American Marketing Association eBooks·1990
International Journal of Bank Marketing·1989· 47 cited
Engineering Costs and Production Economics·1989· 9 cited
Management Decision·1988· 7 cited
International Journal of Bank Marketing·1988· 21 cited
Journal of Global Marketing·1988· 2 cited
Journal of Macromarketing·1985· 44 cited
European Journal of Marketing·1984· 14 cited
Journal of Marketing Education·1984· 16 cited
European Journal of Marketing·1983· 32 cited
Management Research News·1983
Journal of General Management·1982· 2 cited
1980
1980· 2 cited
1980
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Frequent Co-authors
Michael J. Baker(11), Angus Maitland(11), Christopher A. Ross(3), S.K. Goyal(2), Keith D. Hampson(2), Emmanuel Chéron(1), Jean Perrien(1), Carole P. Duhaime(1), James G. Barnes(1), Jerry A. Rosenblatt(1), Michel Laroche(1), Alan Hochstein(1), Maureen Sheahan(1), A. Gunasekaran(1), Michael Czinkota(1), I. Michael R. Czinkota Ii. Ilka A. Ronkainen(1), Carlyle Farrell(1), Christopher Ross(1)