Jerry A. Rosenblatt

Concordia University — United States

Business, Management and Accounting · Social Sciences

7h-index271citations13works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(5), Customer Service Quality and Loyalty(4), Digital Marketing and Social Media(4), Consumer Market Behavior and Pricing(3), Banking stability, regulation, efficiency(2)

Publications13 total

Interactive Effects in Information Processing: A Conceptual Framework of the Relationship of Consumer Involvement and Brand Categorization
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
The revitalization of shopping centers: an opportunity for small retailers
uO Research (University of Ottawa)·2010Open Access
Music, music videos, and wear out
Psychology and Marketing·1993· 17 cited
The Impact of Price‐Quality Evaluations on Brand Categorization: an Examination of the Microcomputer Market
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration·1989· 2 cited
Estimating the Effect of Ethnicity on the Demand for Food
Journal of International Food & Agribusiness Marketing·1989· 1 cited
Commercial Banking in Canada: A Study of the Selection Criteria and Service Expectations of Treasury Officers
International Journal of Bank Marketing·1988· 21 cited
Consumer Brand Categorisation: Basic Framework and Managerial Implications
Marketing Intelligence & Planning·1986· 16 cited
A Model to Explain Charitable Donation - Health Care Consumer Behavior
ACR North American Advances·1986· 8 cited
Economic Considerations for Dispensing Pharmacists
Journal of Pharmaceutical Marketing & Management·1986· 5 cited
Services Used and Factors Considered Important in Selecting a Bank: An Investigation across Diverse Demographic Segments
International Journal of Bank Marketing·1986· 155 cited
Interactive effects in information processing : the relationship of consumer involvement and brand categorization
Spectrum Research Repository (Concordia University)·1985· 2 citedOpen Access
Brand Categorization Strategies in an Extensive Problem Solving Situation: a Study of University Choice
ACR North American Advances·1984· 25 cited
Brand Categorization Strategies in Rrb Situations: Some Empirical Results
ACR North American Advances·1983· 19 cited

Frequent Co-authors

Michel Laroche(5), Alan Hochstein(3), Jacques E. Brisoux(2), Terrill Manning(1), Michel Laroche(1), Ian Sinclair(1), Michel Laroche(1), Ronald McTavish(1), Maureen Sheahan(1), Robert Shimotakahara(1), Marvin E. Goldberg(1), Amitava Chattopadhyay(1), Gerald J. Gorn(1), Alain J. Cusson(1), Lee McGown(1), Haworth Continuing Features Submission(1), Robert K. Ransom(1), David S Litvack(1)