Yi-Hsin Yeh

Taiwan Livestock Research Institute — Taiwan

Business, Management and Accounting · Social Sciences

6h-index310citations19works4.02yr avg
OpenAlex↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Consumer Behavior in Brand Consumption and Identification(6), Digital Marketing and Social Media(5), Technology Adoption and User Behaviour(2), Consumer Market Behavior and Pricing(2), Mobile Learning in Education(2)

Publications19 total

Pregnancy maintenance and fetal loss assessment in Holstein cows through analyzing pregnancy-associated glycoproteins in milk
Theriogenology·2024· 4 cited
A Deep Recommendation Model Considering the Impact of Time and Individual Diversity
IEEE Transactions on Computational Social Systems·2023· 6 cited
Development of an Automated Body Temperature Detection Platform for Face Recognition in Cattle with YOLO V3-Tiny Deep Learning and Infrared Thermal Imaging
Applied Sciences·2022· 22 citedOpen Access
The Effects of Digital Board Game on the Social Sciences Learning Outcomes of Indigenous Fifth and Sixth Grade Students in Taiwan
2021
The Study of Indigenous Students’ Learning Effect on Geometry Course with CPS Mobile Learning and Atayal Culture
International Journal of Learning and Teaching·2020· 3 citedOpen Access
LEARNING OUTCOMES OF MOBILE AND TABLET APPLICATION COURSES FOR TAIWANESE OLDER ADULTS
2019Open Access
Integration of ARCS Motivational Model and IT to Enhance Students Learning in the Context of Atayal Culture
Eurasia Journal of Mathematics Science and Technology Education·2019· 9 citedOpen Access
The study of learning effects of mobile devices courses for Taiwanese senior citizens using the Kirkpatrick model
International Journal of Electrical Engineering Education·2018· 5 cited
Brand Attitudes and Search Engine Queries
SSRN Electronic Journal·2016Open Access
Brand Attitudes and Search Engine Queries
Journal of Interactive Marketing·2016· 51 cited
Factors Affecting Advertising Avoidance on Online Video Sites
The Korean Journal of Advertising·2013· 20 cited
Modular design optical light pipe with high efficiency
Proceedings of SPIE, the International Society for Optical Engineering/Proceedings of SPIE·2013
The effects of brand relationship norms on consumer response to brand information and advertising
Texas ScholarWorks (Texas Digital Library)·2011
Value Chain or Value Network? Comparative Analysis of Value Creation Models in Online Video Sites
2011
The influence of intra-reference group differentiation on brand preference
PsycEXTRA Dataset·2011
Does the Creative Boys’ Club Begin in the Classroom?
Journal of Advertising Education·2010· 17 cited
MINI-lovers, maxi-mouths: An investigation of antecedents to eWOM intention among brand community members
Journal of Marketing Communications·2010· 173 citedOpen Access
Influence of intrareference group differentiation on brand preference
PsycEXTRA Dataset·2010
Online Auction: The Effect of Time and Visual Product Presentation on the Development of Psychological Ownership
PsycEXTRA Dataset·2010

Frequent Co-authors

Jen-Yi Chao(5), Sejung Marina Choi(2), Jeffrey P. Dotson(2), Ruixue Rachel Fan(2), Elea McDonnell Feit(2), Jeffrey D. Oldham(2), Hsiao-Chi Kao(2), Yongjun Sung(2), Hsuan‐Ting Chen(2), Shih-Sian Guo(1), Kuo‐Hua Lee(1), Li‐Yun Chang(1), Chin-Dar Tseng(1), Sin-Jhe Sie(1), Guang-Zhi Lin(1), Jih-Yi Chen(1), Yu-Jie Huang(1), Tsair-Fwu Lee(1), Eunice Kim(1), Soojin Kim(1)