Business, Management and Accounting · Social Sciences
11h-index410citations33works0.72yr avg
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Research Topics
Consumer Market Behavior and Pricing(18), Consumer Behavior in Brand Consumption and Identification(10), Customer Service Quality and Loyalty(6), Digital Marketing and Social Media(5), Consumer Retail Behavior Studies(4)
Publications33 total
Journal of Interactive Marketing·2026
Harvard Dataverse·2025Open Access
Journal of Advertising Research·2025· 1 cited
SSRN Electronic Journal·2025· 1 citedOpen Access
Oxford Research Encyclopedia of Business and Management·2024· 1 cited
Proceedings of the AAAI Conference on Artificial Intelligence·2024· 1 citedOpen Access
arXiv (Cornell University)·2023Open Access
SSRN Electronic Journal·2023· 5 citedOpen Access
SSRN Electronic Journal·2022· 2 citedOpen Access
Bayesian Inference of Asteroid Physical Properties for Impact Scenarios
AGU Fall Meeting Abstracts·2020
Strategic Management Journal·2019· 20 cited
Journal of Retailing·2017· 25 cited
Journal of Marketing Research·2017· 25 cited
Journal of Marketing·2017· 22 cited
SSRN Electronic Journal·2016Open Access
Journal of Interactive Marketing·2016· 51 cited
Strategic Management Journal·2015· 104 cited
Customer Needs and Solutions·2014· 6 citedOpen Access
Journal of Retailing·2014· 19 cited
European Management Review·2014· 12 cited
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Frequent Co-authors
Greg M. Allenby(8), Sandeep R. Chandukala(6), Jeff D. Brazell(5), Elea McDonnell Feit(3), Tyson B. Mackey(2), Ruixue Rachel Fan(2), Jeffrey D. Oldham(2), Yi-Hsin Yeh(2), John R. Howell(2), Thomas Otter(2), Peter Lenk(2), Mümin Kurtuluş(2), Anup Menon Nandialath(2), Rodolphe Durand(2), Joseph J. Retzer(2), J. Jason Bell(2), Longchao Da(2), Porter Jenkins(2), Trevor Schwantes(2), Hua Wei(2)