Mourad Touzani

Social Sciences · Social Sciences

15h-index870citations55works4.32yr avg
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Research Topics

Digital Marketing and Social Media(15), Consumer Behavior in Brand Consumption and Identification(13), Customer Service Quality and Loyalty(13), Technology Adoption and User Behaviour(8), Consumer Retail Behavior Studies(7)

Publications55 total

THE INFLUENCE OF CULTURE ON PSYCHIC DISTANCE: A CONCEPTUAL FRAMEWORK
Global Fashion Management Conference·2025
Exploring mobile commerce activities’ impact on retail firm performance
International Journal of Retail & Distribution Management·2024· 4 cited
Adopting Digital Signatures for Complex Financial Products in the French Banking Sector: How Technology Acceptance and User Literacy Matter
IEEE Transactions on Engineering Management·2024· 9 cited
NAVIGATING THE GLOBAL LANDSCAPE: INSIGHTS INTO THE ROLE OF PSYCHIC DISTANCE ON B2B CUSTOMER EXPERIENCE
Global Fashion Management Conference·2023
Les composantes de l’expérience de consommation des joueurs en ligne : de la réalisation virtuelle à la virtualisation réelle
Recherche et Applications en Marketing (French Edition)·2022
The components of the gaming consumption experience: From virtual realisation to real-world virtualisation
Recherche et Applications en Marketing (English Edition)·2022· 2 cited
Re-arranging dressing practices: The role of objects in spreading ugly luxury
Journal of Business Research·2022· 13 cited
Sustainability goals implementation in the era of digitalisation: Evidence from MENA region
Journal of Customer Behaviour·2020
Investigating Travelers’ Dilemma in Managing Their Online/Offline Presence on Travel Experience
Lecture notes in business information processing·2020
How real are virtual experiences?
European Journal of Marketing·2019· 39 cited
Motivations and Inhibitions Behind the Adoption and Continuous Use of IoT Wearable Devices: Exploring and Comparing Three Major Frameworks
Lecture notes in business information processing·2019
Islam et idéologie au cinéma : prototypes, stéréotypes et économie politique
Recherche et Applications en Marketing (French Edition)·2018· 1 cited
Islam and ideology at the movies: Prototypes, stereotypes, and the political economy
Recherche et Applications en Marketing (English Edition)·2018· 7 cited
How off-track tourists create their own event: a customer-dominant logic perspective
Qualitative Market Research An International Journal·2018· 21 cited
Les Cartes de fidelite
2018
Connecto ergo sum! an exploratory study of the motivations behind the usage of connected objects
Information & Management·2017· 28 cited
Marketing to the (new) generations: summary and perspectives
Journal of Strategic Marketing·2017· 190 cited
Gouvernance participative et nouvelles pratiques managériales dans un contexte postrévolutionnaire : cas des entreprises sociales tunisiennes
Management & Avenir·2017· 5 cited
Exploring the Role of Culture in Determining Boycotting Behaviour after a Negative Word of Mouth
Journal of Marketing Research and Case Studies·2016· 2 citedOpen Access
The moderating role of attachment styles in emotional bonding with service providers
Journal of Consumer Behaviour·2016· 34 cited
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Frequent Co-authors

Elizabeth C. Hirschman(11), Salim Moussa(7), Amira Trabelsi-Zoghlami(4), Ahmed Anis Charfi(4), Fatma Smaoui(3), Lamia Hechiche Salah(3), Molka Abbes(3), Karim Ben Yahia(3), Amira Trabelsi Zoghlami(3), Ayalla Ruvio(2), Lilia Touzani(2), Shuyi Hao(2), Soukeina Touiti(2), Damien Chaney(1), Karim Ben Slimane(1), Fatma Abdellah Kilani(1), Philippe Boistel(1), Marie-Claire Niort(1), Labidi Mouna Meriem(1), Fahd Jlassi(1)