University of Gloucestershire — United Kingdom
Business, Management and Accounting · Social Sciences
Accepting Students?
No reports yet. Know if this professor is taking students?
Research Topics
Consumer Behavior in Brand Consumption and Identification(12), Consumer Retail Behavior Studies(11), Customer Service Quality and Loyalty(7), Technology Adoption and User Behaviour(5), Digital Marketing and Social Media(5)
Publications43 total
Frequent Co-authors
Anita Lifen Zhao(12), Barry J. Davies(11), Ruffin Relja(10), Stuart Hanmer‐Lloyd(3), Dion Kooijman(3), Mark Cleveland(2), Barry J. Babin(2), Michel Laroche(2), Nicole Koenig‐Lewis(2), Fiona Sturrock(2), Helen Wright(2), Roshee Lamichhane(2), Louise F. Reid(2), Alan Marvell(2), Don Parker(2), Shona Kerfoot(1), Cathy Parker(1), Jasmin Bergeron(1), Mark M.H. Goode(1), Ruth Ä. Schmidt(1)