Flora F. Gu

Business, Management and Accounting · Social Sciences

19h-index2.6kcitations41works3.02yr avg
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Research Topics

Customer Service Quality and Loyalty(12), Outsourcing and Supply Chain Management(10), Innovation and Knowledge Management(8), Digital Marketing and Social Media(8), Corporate Finance and Governance(7)

Publications41 total

EXPRESS: Endorsement Rate in Influencer Marketing
Journal of Marketing·2026
Sales representative vs. firm commitment: The moderating role of national distance
Industrial Marketing Management·2025· 1 cited
Why Platforms Become Scapegoats: Extending Attribution Theory in Multi-Actor Service Contexts
Journal of Service Research·2025· 8 cited
Acquiring cross-border business customers: The roles of relevance and novelty in online communication
Industrial Marketing Management·2025· 2 cited
Relationship ambidexterity in buyer–supplier relations
Journal of the Academy of Marketing Science·2025· 4 cited
Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention
International Journal of Research in Marketing·2023· 2 cited
Forms of supplier relationship exploration and distributor performance
European Journal of Marketing·2023· 6 cited
The use of ambiguous language in contract adjustment: An empirical study of its impact on interfirm relationship performance
Industrial Marketing Management·2022· 6 cited
Influencer Marketing Effectiveness
Journal of Marketing·2022· 382 citedOpen Access
The impact of contractual governance on forms of opportunism
Industrial Marketing Management·2022· 34 cited
Online influencer marketing
Journal of the Academy of Marketing Science·2022· 464 cited
Reconsidering network embeddedness: Effects on different forms of opportunism
Journal of Business Research·2021· 30 citedOpen Access
Distributors' customer-driving capability under supplier encroachment
Industrial Marketing Management·2021· 18 citedOpen Access
Distributor Customer-Driving Capability, Supplier Encroachment, and Firm Performance--Model
PsycTESTS Dataset·2021
The effect of distributors' relationship exploration on relationship quality under market uncertainty
Industrial Marketing Management·2020· 14 citedOpen Access
Exploratory and exploitative OFDI from emerging markets: Impacts on firm performance
International Business Review·2020· 68 citedOpen Access
DOES ECONOMIC DISTANCE MATTER IN INTERNATIONAL BUSINESS TO BUSINESS RELATIONSHIPS?
Global Fashion Management Conference·2018Open Access
Contract learning in the aftermath of exchange disruptions: An empirical study of renewing interfirm relationships
Industrial Marketing Management·2018· 33 citedOpen Access
Contract Learning After an Exchange Disruption Questionnaire
PsycTESTS Dataset·2018
The role of sales representatives in cross-cultural business-to-business relationships
Industrial Marketing Management·2016· 28 citedOpen Access
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Frequent Co-authors

Danny T. Wang(13), David K. Tse(10), Kineta Hung(7), Danyang Zhao(7), Fine F. Leung(4), Chi Kin Yim(3), Namwoon Kim(3), Jeff Jianfeng Wang(3), Meng Wang(3), Robert W. Palmatier(2), Maggie Chuoyan Dong(2), Longwei Wang(2), Angela Yi Gao(2), Yi Tang(2), Yiwei Li(1), Jonathan Z. Zhang(1), Qingqing Tang(1), En Xie(1), Zhan Wu(1), Kimmy Wa Chan(1)