Business, Management and Accounting · Social Sciences
1h-index6citations2works0.02yr avg
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Research Topics
Innovation and Knowledge Management(1), Corporate Finance and Governance(1), Digital Marketing and Social Media(1), Sentiment Analysis and Opinion Mining(1), Gender, Feminism, and Media(1)
Publications2 total
Journal of Marketing·2026
Industrial Marketing Management·2022· 6 cited
Frequent Co-authors
Flora F. Gu(2), Danyang Zhao(1), Yijing Li(1), Fine F. Leung(1)