S. Siddarth

University of Southern CaliforniaUnited States

Business, Management and Accounting · Social Sciences

15h-index1.9kcitations36works0.02yr avg

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Research Topics

Consumer Market Behavior and Pricing(28), Economic and Environmental Valuation(9), Consumer Behavior in Brand Consumption and Identification(7), Innovation Diffusion and Forecasting(7), Aviation Industry Analysis and Trends(6)

Publications36 total

The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity
RePEc: Research Papers in Economics·2018
Journal of Industrial Economics·2015· 11 citedOpen Access
Management Science·2014· 29 cited
European Journal of Marketing·2014· 4 cited
SSRN Electronic Journal·2014· 1 citedOpen Access
SSRN Electronic Journal·2011· 1 citedOpen Access
Competition and Price-format Adoption in the U.S. Airline Industry: A Study of EDLP Implementation on the Internet
2009
Journal of Marketing Research·2008· 82 cited
To Lease or to Buy? A Structural Model of a Consumer's Vehicle and Contract Choice
2007· 2 cited
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Frequent Co-authors

Jorge Silva‐Risso(9), Randolph E. Bucklin(7), Ramnath K. Chellappa(7), Raymond G. Sin(7), Сунил Гупта(4), Koen Pauwels(3), Dominique M. Hanssens(3), Linli Xu(3), Kenneth C. Wilbur(3), Donald G. Morrison(2), Amitava Chattopadhyay(2), Charles B. Weinberg(2), Srabana Dasgupta(2), Imran S. Currim(2), Ofer Mintz(2), Dinakar Jayarajan(2), Richard W. Pollay(1), Michael Siegel(1), Anne C. Haddix(1), Robert Merritt(1)