Imran S. Currim

University of California, Irvine — United States

Business, Management and Accounting · Social Sciences

31h-index3.5kcitations64works0.02yr avg
OpenAlex↗ORCID↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Consumer Market Behavior and Pricing(43), Economic and Environmental Valuation(24), Consumer Behavior in Brand Consumption and Identification(12), Consumer Retail Behavior Studies(10), Decision-Making and Behavioral Economics(9)

Publications64 total

National customer orientation: an empirical test across 112 countries
Marketing Letters·2023Open Access
Validation of the information processing theory of consumer choice: evidence from travel search engine clickstream data
European Journal of Marketing·2022· 8 cited
National customer orientation: a framework, propositions and agenda for future research
European Journal of Marketing·2022· 3 cited
An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews
International Journal of Research in Marketing·2021· 144 cited
Parameter Bias from Unobserved Effects in the Multinomial Logit Model of Consumer Choice
Carolina Digital Repository (University of North Carolina at Chapel Hill)·2021Open Access
Influence of CEOs’ religious affiliations on firms’ advertising spending and shareholder value
European Journal of Marketing·2020· 6 cited
The right metrics for marketing-mix decisions
International Journal of Research in Marketing·2020· 39 cited
Your Customers Have Changed. Here's How to Engage Them Again.
UTS ePRESS (University of Technology Sydney)·2020· 1 cited
Managerial metric use in marketing decisions across 16 countries: A cultural perspective
Journal of International Business Studies·2019· 24 cited
How Does CEO Religious Value Shape Marketing Decisions and Shareholder Value? (WITHDRAWN)
Academy of Management Proceedings·2018
Effect of analysts’ earnings pressure on marketing spending and stock market performance
Journal of the Academy of Marketing Science·2017· 47 cited
Commitment to marketing spending through recessions
European Journal of Marketing·2016· 15 cited
Evaluation Set Size and Purchase: Evidence from a Product Search Engine<sup>☆</sup>
Journal of Interactive Marketing·2016· 18 cited
A Model for Inferring Market Preferences from Online Retail Product Information Matrices
Journal of Retailing·2016· 10 citedOpen Access
Evaluation Set Size and Purchase: Evidence from a Product Search Engine
2016· 1 cited
Marketing spending, firm visibility, and asymmetric stock returns of corporate social responsibility strengths and concerns
European Journal of Marketing·2016· 30 cited
When does metric use matter less?
European Journal of Marketing·2015· 22 citedOpen Access
Information Accessed or Information Available? The Impact on Consumer Preferences Inferred at a Durable Product E-commerce Website
Journal of Interactive Marketing·2015· 27 cited
Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior
SSRN Electronic Journal·2013Open Access
Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior
Marketing Science·2013· 19 citedOpen Access
page 1 of 4Next →

Frequent Co-authors

Rick L. Andrews(16), Ofer Mintz(8), Jooseop Lim(6), Rakesh K. Sarin(5), Robert W. Shoemaker(3), Charles I. Abramson(3), Yu Zhang(3), Aradhna Krishna(2), Andrew Ainslie(2), Asim Ansari(2), Linda G. Schneider(2), Robert J. Meyer(2), Nhan T. Le(2), Peter S. H. Leeflang(2), Timothy J. Gilbride(2), S. Siddarth(2), Michael J. Brusco(2), Ivan Jeliazkov(2), Huwail J. Alantari(1), Yiting Deng(1)