Jooseop Lim

Concordia University — Canada

Business, Management and Accounting · Social Sciences

8h-index350citations13works0.02yr avg
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Research Topics

Corporate Finance and Governance(4), Financial Markets and Investment Strategies(3), Consumer Market Behavior and Pricing(3), Auditing, Earnings Management, Governance(2), Islamic Finance and Banking Studies(2)

Publications13 total

Influence of CEOs’ religious affiliations on firms’ advertising spending and shareholder value
European Journal of Marketing·2020· 6 cited
How Does CEO Religious Value Shape Marketing Decisions and Shareholder Value? (WITHDRAWN)
Academy of Management Proceedings·2018
The Optimal Advertising-Allocation Rules For Sequentially Released Products
Journal of Advertising Research·2017· 8 cited
Effect of analysts’ earnings pressure on marketing spending and stock market performance
Journal of the Academy of Marketing Science·2017· 47 cited
Commitment to marketing spending through recessions
European Journal of Marketing·2016· 15 cited
Marketing spending, firm visibility, and asymmetric stock returns of corporate social responsibility strengths and concerns
European Journal of Marketing·2016· 30 cited
Generalized Functional Extended Redundancy Analysis
Psychometrika·2013· 12 cited
Functional fuzzy clusterwise regression analysis
Advances in Data Analysis and Classification·2013· 6 cited
You get what you Pay for: The Effect of Top Executives’ Compensation on Advertising and R&D Spending Decisions and Stock Market Return
Journal of Marketing·2012· 99 cited
Functional Extended Redundancy Analysis
Psychometrika·2012· 13 cited
Estimating the SCAN⁎PRO model of store sales: HB, FM or just OLS?
International Journal of Research in Marketing·2008· 40 cited
Perceptual structure of the desired functionality of internet-based health information systems
Health Care Management Science·2006· 7 cited
Consumer heterogeneity in the longer-term effects of price promotions
International Journal of Research in Marketing·2005· 67 cited

Frequent Co-authors

Imran S. Currim(9), Yu Zhang(5), Hannah Oh(3), John Bae(3), Heungsun Hwang(3), Hye Won Suk(3), Rick L. Andrews(2), Jang-Han Lee(2), Joung W. Kim(1), Peter S. H. Leeflang(1), D. S. Moskowitz(1), Yoshio Takane(1), Tieshan Li(1), Vijay Gurbaxani(1), J. LaBelle(1), Tianyu Tan(1)