Aalto University — Finland
Business, Management and Accounting · Social Sciences
1h-index35citations1works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(1), Decision-Making and Behavioral Economics(1), Consumer Market Behavior and Pricing(1)
Publications1 total
Industrial Marketing Management·2015· 35 cited
Frequent Co-authors
Kent B. Monroe(1), Outi Somervuori(1)