Outi Somervuori

Aalto University — Finland

Business, Management and Accounting · Social Sciences

9h-index444citations18works0.02yr avg
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Research Topics

Consumer Market Behavior and Pricing(8), Consumer Behavior in Brand Consumption and Identification(6), Decision-Making and Behavioral Economics(5), Neural and Behavioral Psychology Studies(2), Economic and Environmental Valuation(2)

Publications18 total

The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount
Journal of Revenue and Pricing Management·2018· 23 cited
Context matters: The impact of product type, emotional attachment and information overload on choice quality
European Journal of Operational Research·2017· 33 cited
Value first then price: Quantifying value in business-to-business markets from the perspective of both buyers and sellers
Journal of Revenue and Pricing Management·2017· 14 cited
Emotional–motivational responses predicting choices: The role of asymmetrical frontal cortical activity
Journal of Economic Psychology·2015· 16 cited
Examining the application of behavioral price research in business-to-business markets
Industrial Marketing Management·2015· 35 cited
Profiling behavioral pricing research in marketing
Journal of Product & Brand Management·2014· 26 cited
The causes and consequencies of price unfairness
2014
2014 Shopper Marketing and Pricing Conference, Stockholm, Sweden, 8-10 May, 2014
2014
Purchase Behavior and Psychophysiological Responses to Different Price Levels
Psychology and Marketing·2013· 71 cited
Choice behavior of information services when prices are increased and decreased from reference level
Annals of Operations Research·2013· 7 cited
American Marketing Association Winter Marketing Educators' Conference, Las Vegas, USA, February 15-17, 2013
2013
Profiling research on consumer psychology
2013
Predicting purchase decision: The role of hemispheric asymmetry over the frontal cortex.
Journal of Neuroscience Psychology and Economics·2012· 106 cited
Essays on behavioral pricing
Aaltodoc (Aalto University)·2012· 4 citedOpen Access
A citation and profiling analysis of pricing research from 1980 to 2010
Journal of Business Research·2011· 100 cited
Copyrighted Internet material in education—teacher needs and use arrangements
Education and Information Technologies·2011· 8 cited
Study of Internet Material Use in Education in Finland
2009Open Access
Revisiting demand reactions to price changes
2009· 1 citedOpen Access

Frequent Co-authors

Niklas Ravaja(4), Merja Halme(4), Petri Parvinen(4), Johanna Bragge(3), Mikko Salminen(2), Kent B. Monroe(2), Pekka Korhonen(2), Jyrki Wallenius(2), Essi Pöyry(2), Jaakko Aspara(2), Robert P. Leone(1), Larry M. Robinson(1), Veli-Matti Rikala(1), Pekka Malo(1), Tommi Pajala(1), Aku-Ville Lehtimäki(1), Murat Köksalan(1), Jari Lipsanen(1)