Essi Pöyry

University of Helsinki — Finland

Social Sciences · Social Sciences

14h-index1.3kcitations70works1.82yr avg
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Research Topics

Digital Marketing and Social Media(16), Virtual Reality Applications and Impacts(12), Customer Service Quality and Loyalty(10), Consumer Behavior in Brand Consumption and Identification(9), Technology Adoption and User Behaviour(8)

Publications70 total

Introduction to the Minitrack on Metaverse, Mixed Reality, and Digital Me
ScholarSpace (University of Hawaii at Manoa)·2025
The convergence of promotion and politics: how influencers curate their self-presentations through political talk
Journal of Business Research·2025Open Access
Evaluating content creators’ perceptions for cognitively accessible digital services
Behaviour and Information Technology·2025Open Access
Political Campaigning and Social Media Affordances – Mood-setting on TikTok
Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences·2025· 1 citedOpen Access
Introduction to the Minitrack on Metaverse, Mixed Reality, and Remote Interactions: Socio-Behavioral Services
Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences·2025Open Access
The Role of Social Media Influencers in Public Health Communication: Case COVID-19 Pandemic
2024· 5 cited
“Remember to vote!”
2024· 4 citedOpen Access
Design Principles for Virtual Reality Applications Used in Collaborative Service Encounters
Journal of Service Research·2024· 6 citedOpen Access
Introduction to the Minitrack on Mixed Reality and Metaverse: Socio-Behavioral Applications
Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences·2024Open Access
Lobbareista influenssereihin : politiikan uudet vaikuttajat
2023· 1 citedOpen Access
Introduction to the Minitrack on Simulation Modeling and Digital Twins for Decision Making in the Age of Industry 4.0
Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences·2023Open Access
Opposing brand activism: triggers and strategies of consumers’ antibrand actions
European Journal of Marketing·2022· 54 citedOpen Access
Conquering the liminal space
2022· 6 citedOpen Access
The Role of Social Media Influencers in Public Health Communication: Case COVID-19 Pandemic
International Journal of Strategic Communication·2022· 82 citedOpen Access
Best of both worlds: a model combining online and mixed reality learning environments based on cognitive affordances
Educational Media International·2022· 3 cited
Introduction to the Minitrack on Mixed, Augmented and Virtual Reality: Services and Applications
Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences·2022Open Access
Analyzing Commercial Collaboration Attractiveness in YouTube Based on Micro-Analytical Content Labeling and Audience Retention
Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences·2022· 1 citedOpen Access
A Call for Authenticity: Audience Responses to Social Media Influencer Endorsements in Strategic Communication
2021· 17 cited
How do trendy diets emerge? An exploratory social media study on the low-carbohydrate diet in Finland
Food Culture & Society·2021· 14 citedOpen Access
Sociability in Virtual Reality
ACM Transactions on Social Computing·2021· 3 citedOpen Access
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Frequent Co-authors

Petri Parvinen(32), Osmo Mattila(13), Jani Holopainen(11), Salla-Maaria Laaksonen(8), Maurits Kaptein(6), Juho Hamari(6), Antti Lähtevänoja(5), Hanna Reinikainen(4), Tuuli Malmivaara(3), Vilma Luoma‐aho(3), Jari Salo(3), Hedon Blakaj(3), Tuure Tuunanen(3), Matilde Pelkonen(2), Emma Naumanen(2), Mikko Jauho(2), Juho Pääkkönen(2), Ilona Södervik(2), Piia Jallinoja(2), Olli Tiainen(2)