Iowa State University — United States
Business, Management and Accounting · Social Sciences
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Research Topics
Consumer Behavior in Brand Consumption and Identification(24), Color perception and design(10), Neural and Behavioral Psychology Studies(9), Survey Methodology and Nonresponse(9), Digital Marketing and Social Media(8)
Publications84 total
Frequent Co-authors
Joann Peck(6), Steven J. Skinner(6), Madhubalan Viswanathan(6), Susan E. Heckler(5), Michael Houston(5), Meng‐Hsien Lin(3), Samantha N. N. Cross(3), Francis J. Yammarino(2), Russell N. Laczniak(2), Jeffrey Jass(2), W. J. Jones(2), Blair Kidwell(2), David M. Hardesty(2), William M. Pride(2), O. C. Ferrell(2), Carol Kaufman‐Scarborough(2), Yang Jiang(2), Alan J. Dubinsky(2), O. C. Ferrell(2), Esra Gençtürk(2)