Maria Luisa Solé-Moro

Clínica Diagonal — Spain

Business, Management and Accounting · Social Sciences

4h-index82citations14works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(3), Digital Marketing and Social Media(3), Consumer Retail Behavior Studies(3), Customer Service Quality and Loyalty(2), Consumer Market Behavior and Pricing(2)

Publications14 total

Investigación bibliométrica sobre la belleza y los consumidores
Cuadernos del CIMBAGE·2022· 2 citedOpen Access
Adaptation of Grocery Stores to the Post-Covid-19 Environment. The Case of Barcelona
Lecture notes in networks and systems·2022· 4 cited
Roles and Implications of Marketing Communications in Retail Settings: A Systematic Review
Springer proceedings in business and economics·2022· 2 cited
The Fit Between Corporate Entrepreneurship and Innovation in the Organizational Performance Through SHRM
Lecture notes in networks and systems·2022· 2 cited
Fuzzy Branch-and-Bound Algorithm with OWA Operators in the Case of Consumer Decision Making
Mathematics·2021· 6 citedOpen Access
Monitoring Web-Based Evaluation of Online Reputation in Barcelona
Advances in intelligent systems and computing·2021
Los egresados universitarios y la inserción laboral: un acercamiento al panorama latinoamericano y español
Revista CEA·2018· 24 citedOpen Access
Impact of gender on the acceptance of electronic word-of-mouth (eWOM) information in Spain
Contaduría y Administración·2018· 34 citedOpen Access
La calidad e innovación como factores de diferenciación para el comercio electrónico de ropa interior de una marca latinoamericana en España
Contabilidad y Negocios·2017· 3 citedOpen Access
Competency-based Learning in a Real and Multicultural Marketing Consultancy Project
Procedia - Social and Behavioral Sciences·2016· 3 citedOpen Access
CUSTOMER RETENTION IN NON-CONTRACTUAL RELATIONSHIPS: THE FUZZY-DELPHI METHOD AND THE COUNTER-EXPERTISE THROUGH UNCERTAIN VALUES
World Scientific proceedings series on computer engineering and information science·2012· 1 cited
Promotional activities - link in the chain of activities in achieving competitive advantage.
2012
The Technical Aplication of CRM in the Retail Sector during Times of Recession: The Case of Spain
Studies in fuzziness and soft computing·2012· 1 cited
MODEL FOR THE ESTIMATION OF VARIABLES THAT TAKE PART IN THE DECISION MAKING PROCESS OF THE POPULATION TOWARDS ATTITUDES OF SOCIAL COMMITMENT
2010

Frequent Co-authors

Francisco-Javier Arroyo-Cañada(5), Anna M. Gil‐Lafuente(5), Ana Argila-Irurita(4), Emili Vizuete–Luciano(4), Javier A. Sánchez-Torres(3), Sefa Boria‐Reverter(3), José M. Merigó(1), Michele Girotto(1), Ana María Argila Irurita(1), Miguel Guillén-Pujadas(1), Fátima Vila Márquez(1), Montserrat Salvans Blanch(1), Javier González-Casallo(1), Sergio Rodríguez Rodríguez(1), Mauricio Ortigosa Hernández(1), Andreja Pirc Barčić(1), Denis Jelačić(1), Darko Motik(1), Robert Kafka(1), Ivica Grbac(1)