Ana Argila-Irurita

Barcelona School of Economics — Spain

Social Sciences · Social Sciences

4h-index95citations23works2.02yr avg
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Research Topics

Digital Marketing and Social Media(5), Consumer Behavior in Brand Consumption and Identification(4), Consumer Retail Behavior Studies(4), Technology Adoption and User Behaviour(3), Diverse Aspects of Tourism Research(2)

Publications23 total

Generational contrasts in the adoption of anti-ageing cosmetics: a social influence and information search perspective
International Journal of Pharmaceutical and Healthcare Marketing·2025
Analysing Credibility of Femvertising Campaigns: A Focus on Colombian Female Athletes
Communication & Sport·2024· 2 cited
Green Buying Behaviour: An Integrated Model
Sustainability·2024· 8 citedOpen Access
The Gamified Social Sphere: Tracing Trends in Social Media Research – A Bibliometric Study
Springer proceedings in business and economics·2024
Use of AI and Text Mining on Twitter for the Analysis of the Concept of Tourism in Colombia
Springer proceedings in business and economics·2024
Sustainable Brands and Retail: A Bibliometric Analysis
Springer proceedings in business and economics·2023
Bibliometric Analysis and Visualization of Studies Related to Social Networks and Collective Memory in Digital Environments
SSRN Electronic Journal·2023Open Access
Digital Marketing and E-Commerce a Bibliometric Analysis
Springer proceedings in business and economics·2023· 1 cited
Exploring Colombian Digital Buyers of Luxury Jewellery: Segment Exploration (FIMIX-PLS)
Springer proceedings in business and economics·2023· 1 cited
A Prudent Balance for Emigration from Spain to Countries of the European Union
Lecture notes in networks and systems·2022
The Forgotten Effects Theory in the Case of Consumer Decision Making in the City of Barcelona
Springer proceedings in business and economics·2022· 2 cited
Omnichannel: Factors that Determine Adoption of Webrooming and Showrooming for Three Product Categories
Springer proceedings in business and economics·2022· 2 cited
Factors Leading to the Adoption of IoT in the Home: An Exploratory Model of the Domestication Theory and Technology Adoption Theories
Springer proceedings in business and economics·2022· 3 cited
Adoption of Tourist Mobile Applications
Journal of Telecommunications and the Digital Economy·2021· 3 citedOpen Access
Omnichannel: Factors that Determine Adoption of Webrooming and Showrooming for Three Product Categories
SSRN Electronic Journal·2021· 4 citedOpen Access
Monitoring Web-Based Evaluation of Online Reputation in Barcelona
Advances in intelligent systems and computing·2021
Attitude Towards Sport Practice: What Makes an Individual Continued Practice of Sport?
Trends in Psychology·2020· 7 cited
Los egresados universitarios y la inserción laboral: un acercamiento al panorama latinoamericano y español
Revista CEA·2018· 24 citedOpen Access
Impact of gender on the acceptance of electronic word-of-mouth (eWOM) information in Spain
Contaduría y Administración·2018· 34 citedOpen Access
Los egresados universitarios y la inserción laboral: un acercamiento al panorama latinoamericano y español (University Graduates and Placement: An Approach to the Latin American and Spanish Panorama)
SSRN Electronic Journal·2018Open Access
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Frequent Co-authors

Francisco-Javier Arroyo-Cañada(19), Javier A. Sánchez-Torres(16), María Luisa Solé-Moro(8), Maria Luisa Solé-Moro(4), Maria-Luisa Sole-Moro(3), Emili Vizuete–Luciano(3), Rodolfo Casadiego-Alzate(3), Miguel Guillén-Pujadas(2), David Alaminos(2), Edison Jair Duque Oliva(1), Jaime Gil-La Fuente(1), Sandra Milena Palacio López(1), Juan-Pablo Arrubla-Zapata(1), Julian A. Rivera Gonzalez(1), John Andres Serna-Ramírez(1), Jordi Campo-Fernández(1), Luz Alexandra Montoya Restrepo(1), Iván Alonso Montoya Restrepo(1), Carolina López Correa(1), Fátima Vila Márquez(1)