University of St.Gallen — Switzerland
Business, Management and Accounting · Social Sciences
2h-index142citations8works0.02yr avg
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Research Topics
Digital Innovation in Industries(4), Creativity in Education and Neuroscience(3), Psychological and Educational Research Studies(3), Digital Marketing and Social Media(2), Corporate Governance and Management(2)
Publications8 total
2020· 2 cited
Wenn der Flow überspringt - Produktnahe Spiele als Umsatzlieferant
Alexandria (UniSG) (University of St.Gallen)·2017
Journal of Marketing·2016· 139 cited
Now I'm Curious! Boosting Innovation Adoption Through Gamified Information Release
Alexandria (UniSG) (University of St.Gallen)·2015
Gamification : Ein Ansatz für das Marketing von Produktinnovationen
Alexandria (UniSG) (University of St.Gallen)·2015
Boosting Innovation Adoption Through Gamified Information Release
Alexandria (UniSG) (University of St.Gallen)·2015
WiSt - Wirtschaftswissenschaftliches Studium·2015
Frequent Co-authors
Tobias Schlager(5), Andreas Herrmann(5), Gerald Häubl(3), Benedikt Müller-Stewens(2), Günter Müller‐Stewens(2), Martin Riedi(2)