Tobias Schlager

University of Lausanne — Switzerland

Social Sciences · Social Sciences

12h-index810citations66works0.02yr avg
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Research Topics

Digital Marketing and Social Media(18), Consumer Behavior in Brand Consumption and Identification(17), Customer Service Quality and Loyalty(9), Technology Adoption and User Behaviour(7), Consumer Market Behavior and Pricing(7)

Publications66 total

Ratioing and Credibility; The Effect of Like to Comment Ratio on the Perceived Credibility of Tweets
Academy of Management Proceedings·2022
People underestimate the probability of contracting the coronavirus from friends
Humanities and Social Sciences Communications·2022· 13 citedOpen Access
Market Segmentation
2021· 9 cited
Consumers—Especially Women—Avoid Buying From Firms With Higher Gender Pay Gaps
Journal of Consumer Psychology·2021· 19 cited
Market Segmentation
2021· 1 cited
Robots Save Us Time—But Do They Make Us Happier?
Alexandria (UniSG) (University of St.Gallen)·2020· 2 cited
Rejections Make the Heart Grow Fonder: The Benefits of Articulating Risks When Declining Social Invitations
Journal of the Association for Consumer Research·2020· 1 cited
It's Okay to Say 'No' to Social Events During COVID
2020
In a Pandemic, People Must Remember: Friends Are Contagious
2020
The Unexpected Benefits and Underlying Motivations for Communicating COVID-19 Contagion Risks When Rejecting In-Person Social Invitations
2020
How and when weather boosts consumer product valuation
Journal of the Academy of Marketing Science·2020· 17 cited
Time Machine to the Future - the Potentials and Risks of Using Virtual Reality to Stimulate Saving Behavior
ACR North American Advances·2020
Autonomous Products Make You Look Lazy
ACR North American Advances·2020
Paying For Parity: Consumer Response to Gender Pay Gaps
ACR North American Advances·2020
Time to Be Happy: Autonomous Products Increase Consumer Happiness By Reducing Time Stress
ACR North American Advances·2020
Focusing on others before you shop: exposure to Facebook promotes conventional product configurations
Journal of the Academy of Marketing Science·2018· 26 cited
Testing the risk as feeling and risk as analysis perspective for insurance: the antecedents of purchasing unit-linked life insurance products
Journal of Financial Services Marketing·2018· 8 cited
Consumers Avoid Buying From Firms With Higher <scp>CEO</scp>‐to‐Worker Pay Ratios
Journal of Consumer Psychology·2018· 67 cited
Social Product-Customization Systems: Peer Input, Conformity, and Consumers’ Evaluation of Customized Products
Journal of Management Information Systems·2018· 31 cited
Contagious Consumption: The Social Dynamics of Sharing Purchase Information on Spending in Freemium Networks
Alexandria (UniSG) (University of St.Gallen)·2018
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Frequent Co-authors

Andreas Herrmann(17), Peter Maas(11), Christian Hildebrand(7), Gerald Häubl(6), Daniel Boller(5), Ashley V. Whillans(4), Matthias Rüfenacht(4), Mareike Bodderas(3), Jessica Müller-Stewens(3), Philipp Hendrik Steiner(3), Martin Riedi(3), David E. Sprott(2), Bhavya Mohan(2), Michael I. Norton(2), Nikolaus Franke(2), Emanuel de Bellis(2), Markus Christen(2), Fabian Nindl(2), Anne Wilson(2), Christine Scheef(2)