University of St. Gallen — Switzerland
Business, Management and Accounting · Social Sciences
2h-index234citations14works0.02yr avg
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Research Topics
Customer Service Quality and Loyalty(4), Employer Branding and e-HRM(4), Corporate Governance and Management(3), Insurance and Financial Risk Management(3), Digital Innovation in Industries(3)
Publications14 total
Journal of Services Marketing·2011· 228 cited
Saying Goodbye to the Channel
Alexandria (UniSG) (University of St.Gallen)·2011
From Customer Attitude to Company Profit: Linking Customer Value, Customer Retention, and Sales Growth
Alexandria (UniSG) (University of St.Gallen)·2011
Management von Nachhaltigkeit in der Assekuranz : Ergebnisse einer empirischen Studie
Alexandria (UniSG) (University of St.Gallen)·2010
Nachhaltigkeit und Versicherung : Eine Kundenperspektive
Alexandria (UniSG) (University of St.Gallen)·2010· 1 cited
Employer Branding as a Central Construct for a Company's Strategic Success
Alexandria (UniSG) (University of St.Gallen)·2010
Integrating marketing and human resources : The link between employee's job satisfaction, identification with the company and employer branding
Alexandria (UniSG) (University of St.Gallen)·2010· 4 cited
Empirical validation of cross-cultural relationship quality
Alexandria (UniSG) (University of St.Gallen)·2010
An empirical investigation of employer branding
Alexandria (UniSG) (University of St.Gallen)·2010
Sustainability and Insurance : An Approach to Sustainability Segmentation
2010
I·VW-Vertriebsmonitor : Gedämpfte Grundstimmungnach der Finanzkrise, aber auch positive Perspektiven
Alexandria (UniSG) (University of St.Gallen)·2010
Success of Market-Orientation: Customer Value Perception and Company Value Creation
Alexandria (UniSG) (University of St.Gallen)·2009
Hohe Erwartungen : Die Befragung von Mitarbeitern eines Schweizer Unternehmens hilft die Struktur des Employer Brands aufzuschlüsseln
Alexandria (UniSG) (University of St.Gallen)·2009· 1 cited
The active Customer in the Insurance Industry: Comparing Drivers for Customer-Supplier Interaction across Countries
2008
Frequent Co-authors
Peter Maas(11), Tobias Schlager(4), Joël-Luc Cachelin(4), Joël Luc Cachelin(1), Philipp Hendrik Steiner(1), Christian Bieck(1)