Business, Management and Accounting · Social Sciences
3h-index167citations4works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(2), Customer Service Quality and Loyalty(2), Consumer Retail Behavior Studies(2), Technology Adoption and User Behaviour(1), Digital Marketing and Social Media(1)
Publications4 total
MIT Sloan management review·2026
European Journal of Marketing·2020· 31 cited
Industrial Marketing Management·2015· 99 cited
Journal of Marketing Communications·2015· 37 cited
Frequent Co-authors
Charles H. Patti(4), Steven W. Hartley(3), Daniel Baack(2), Rick T. Wilson(1)