Daniel Baack

University of Denver — United States

Social Sciences · Social Sciences

21h-index1.9kcitations69works0.02yr avg
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Research Topics

Digital Marketing and Social Media(16), Consumer Behavior in Brand Consumption and Identification(13), International Business and FDI(8), Innovation and Knowledge Management(6), Creativity in Education and Neuroscience(4)

Publications69 total

How the credibility of places affects the processing of advertising claims: A partial test of the B2B communication effects model
Journal of Business Research·2023· 6 cited
The Invisible Racialized Minority Entrepreneur: Using White Solipsism to Explain the White Space
Journal of Business Ethics·2022· 23 citedOpen Access
Entrepreneurial Intent is not Black or White: An Intersectional Perspective
SSRN Electronic Journal·2021· 2 citedOpen Access
Diverse effects of diversity: Disaggregating effects of diversity in global virtual teams
Journal of International Management·2019· 94 citedOpen Access
An Exploration of Advertorials Used to Attract Foreign Direct Investment
Journal of Current Issues & Research in Advertising·2019· 7 cited
The role of psychic distance in entry mode decisions: Magnifying the threat of opportunism or increasing the need for local knowledge?
Global Strategy Journal·2018· 37 cited
International Marketing Ed. 2
SAGE Publications eBooks·2018· 2 cited
Evolution and Revolution in Higher Education: Catastrophe Theory's Applications and Implications
˜The œMidwest quarterly·2016· 6 cited
Culture, Development, and Advertising Content: An Exploratory Replication and Extension of Past International Advertising Research to Outdoor Advertising
Marketing Management Journal·2016Open Access
Advertising to businesses: Does creativity matter?
Industrial Marketing Management·2015· 99 cited
Confirmation bias in individual-level perceptions of psychic distance: An experimental investigation
Journal of International Business Studies·2015· 70 cited
Improving integrated marketing communications practices: A comparison of objectives and results
Journal of Marketing Communications·2015· 37 cited
Creativity, attention and the memory for brands: an outdoor advertising field study
International Journal of Advertising·2015· 97 cited
The Impact of Gender on Electronic Word-of-Mouth Communication
Academy of Marketing Studies journal·2015· 11 cited
Toward an Integrative Framework of Consumer Behavior in International Marketing
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Meaning or Sound? The Effects of Brand Name Fluency on Brand Recall and Willingness to Buy
Journal of Promotion Management·2014· 17 cited
Foreign Direct Investment Promotion: Using Advertising to Change Attitudes and Behaviors
Marketing Management Journal·2014Open Access
Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation
Psychology and Marketing·2013· 27 cited
Culturally Customizing Websites for Immigrant Communities in the United States
Journal of Promotion Management·2013· 4 cited
Attracting Foreign Direct Investment: Applying Dunning's Location Advantages Framework to FDI Advertising
Journal of International Marketing·2012· 42 cited
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Frequent Co-authors

Donald Baack(19), Nitish Singh(7), Rick T. Wilson(7), Eric Harris(7), Brian D. Till(5), Ronaldo Parente(4), Douglas Dow(3), Mark N. Hatala(3), Eric Harris(3), Maria M. van Dessel(2), Charles H. Patti(2), Peter Magnusson(2), Rosanna Garcia(2), E.C. Harris(2), Vikas Kumar(1), Brian Waterman(1), Vas Taras(1), Dan V. Caprar(1), Fabian Jintae Froese(1), Alfredo Jiménez(1)