Brian D. Till

Business, Management and Accounting · Social Sciences

26h-index5.2kcitations43works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(31), Digital Marketing and Social Media(8), Creativity in Education and Neuroscience(6), Consumer Market Behavior and Pricing(6), Customer Service Quality and Loyalty(5)

Publications43 total

Lights, Camera, Action! Engaging Students on Ethics and Values Through Film
Journal of Business Ethics Education·2023
The Creative Knife: Does Interference Dull the Edge of Creativity Effectiveness?
Journal of Advertising·2022· 6 cited
Managing Advertising in Non-Traditional Environments
2019· 3 cited
Culture, Development, and Advertising Content: An Exploratory Replication and Extension of Past International Advertising Research to Outdoor Advertising
Marketing Management Journal·2016Open Access
Creativity, attention and the memory for brands: an outdoor advertising field study
International Journal of Advertising·2015· 97 cited
The Effect of Co-Branding on the Brand Equity of Constituent and Composite Brands Before and After Trial
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Advertising Creativity: The Role of Divergence Versus Meaningfulness
Journal of Advertising·2014· 80 citedOpen Access
Advertising creativity and repetition
International Journal of Advertising·2013· 66 cited
Targeting of Outdoor Alcohol Advertising: A Study Across Ethnic and Income Groups
Journal of Current Issues & Research in Advertising·2012· 8 cited
Enhancing brand image via sponsorship
International Journal of Advertising·2012· 53 cited
Effects of outdoor advertising: Does location matter?
Psychology and Marketing·2011· 58 cited
Strategic brand association maps: developing brand insight
Journal of Product & Brand Management·2011· 108 cited
提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より In-store video advertising effectiveness: three new studies provide in-market field data
日経広告研究所報·2011
Recall of preshow cinema advertising: A message processing perspective
Journal of Marketing Communications·2011· 16 cited
Product placements in movies and on Broadway
International Journal of Advertising·2011· 50 cited
Creativity and Repetition: Consumer Recall and Wearout
ScholarWorks - GVSU (Grand Valley State University)·2011· 1 cited
In-Store Video Advertising Effectiveness
Journal of Advertising Research·2010· 25 cited
Signaling trust in print advertisements: An empirical investigation
Journal of Marketing Communications·2010· 9 cited
Comparing a customer-based brand equity scale with the Implicit Association Test in examining consumer responses to brands
Journal of Brand Management·2010· 31 cited
M-B Indicator and Advertising Careers
Journal for Advancement of Marketing Education·2010· 1 citedOpen Access
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Frequent Co-authors

Rick T. Wilson(10), Randi Priluck(9), Daniel Baack(5), Kevin Lehnert(4), Judith H. Washburn(3), Michael Busler(2), Sarah M. Stanley(2), Brad D. Carlson(2), Randall L. Rose(2), Paul W. Miniard(2), Michael J. Barone(2), Kenneth C. Manning(2), Srđan Zdravković(2), Mark Yi‐Cheon Yim(2), Donna Heckler(2), Terence A. Shimp(1), Linda I. Nowak(1), Srini S. Srinivasan(1), Brian Waterman(1), Randi Priluck Grossman(1)