Brad D. Carlson

Saint Louis University — United States

Business, Management and Accounting · Social Sciences

15h-index2.6kcitations47works1.22yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(16), Customer Service Quality and Loyalty(10), Digital Marketing and Social Media(10), Sports, Gender, and Society(7), Sport and Mega-Event Impacts(4)

Publications47 total

Brand love and oppositional hate: the roles of identity, authenticity, and uniqueness
Journal of Consumer Marketing·2026
Customer orientation’s effect on outcomes: the moderating role of poor resource-demand fit and tip-based compensation
The Journal of Marketing Theory and Practice·2025
The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior
Journal of Marketing·2025· 1 cited
Self-disclosure of content creators: A systematic review and holistic framework
AMS Review·2024· 3 cited
Fan Socializing and BIRGing: The Impact of Trait Competitiveness on Fan Behaviors
Journal of Sport Management·2024· 2 cited
Deciphering consumer commitment: Exploring the dual influence of self‐brand and self‐group relationships
Psychology and Marketing·2023· 7 citedOpen Access
Leveraging Similarity and Congruency for Persuasive Sensory-Based Communication: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2023
The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements
European Journal of Marketing·2022· 40 cited
Similarity: A Conceptual Clarification and Examination of the Influence on Cognitive Processes from a Grounded Perspective: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2022
Innovation for Economically Disadvantaged Customers and Shareholder Value: Exploring the Role of Marketing, Corporate Governance, and Corporate Citizenship: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2022
Effects of Different Types of Endorser in Social Media: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2022
Constituency building: Determining consumers’ willingness to participate in corporate political activities
International Journal of Research in Marketing·2021· 12 citedOpen Access
Brand outcomes in sales channel relationships: a guanxi theory perspective
Journal of Business and Industrial Marketing·2020· 9 cited
Similarity: a conceptual clarification and examination of the influence on cognitive processes from a grounded perspective
HAL (Le Centre pour la Communication Scientifique Directe)·2020
Episode 28: Growing Conditions and Research Update
University of Minnesota Digital Conservancy (University of Minnesota)·2020Open Access
The concept of similarity and its influences on cognitive processes
HAL (Le Centre pour la Communication Scientifique Directe)·2020
Episode 22: 2020 Research Update
University of Minnesota Digital Conservancy (University of Minnesota)·2020Open Access
A customer-focused approach to improve celebrity endorser effectiveness
Journal of Business Research·2019· 78 citedOpen Access
Episode 12: 2019 Research Round-Up
University of Minnesota Digital Conservancy (University of Minnesota)·2019Open Access
Dietary Selenium in Immune Mechanisms During an Enteric Bacterial Infection (OR12-08-19)
Current Developments in Nutrition·2019Open Access
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Frequent Co-authors

D. Todd Donavan(12), Mark J. Arnold(4), James G. Maxham(4), Brittney Bauer(4), Margot Racat(4), Mathieu Kacha(4), Sonia Capelli(4), Kevin J. Cumiskey(3), Paul McDivitt(3), Dan Kaiser(3), Colleen M. Harmeling(2), Tom J. Brown(2), John C. Mowen(2), Kevin Lehnert(2), Brian D. Till(2), Yashar Atefi(2), Michael Ahearne(2), Clark D. Johnson(2), Lindsay Pease(2), Greg Klinger(2)