Margot Racat

Computer Science · Physical Sciences

7h-index329citations39works0.02yr avg
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Research Topics

Virtual Reality Applications and Impacts(13), Consumer Retail Behavior Studies(9), Digital Marketing and Social Media(7), Consumer Market Behavior and Pricing(5), Multisensory perception and integration(5)

Publications39 total

Haptic Feedback and the Role of Need for Touch on Augmented Reality Mobile Shopping Apps
International Journal of Consumer Studies·2026Open Access
Sensory-enabling Technology in M-commerce: The Effect of Haptic Stimulation on Consumer Purchasing Behavior
International Journal of Electronic Commerce·2023· 27 cited
Effectuation and causation models: an integrative theoretical framework
Small Business Economics·2023· 28 citedOpen Access
Leveraging Similarity and Congruency for Persuasive Sensory-Based Communication: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2023
Negative effects of distance learning accentuated by COVID-19 outbreak: a perspective of learners and teachers
Knowledge Management Research & Practice·2022· 6 cited
Similarity: A Conceptual Clarification and Examination of the Influence on Cognitive Processes from a Grounded Perspective: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2022
A comprehensive perspective of entrepreneurs’ behaviors: the role of perception in effectuation
SPIRE - Sciences Po Institutional REpository·2021
Improving service brand personality with augmented reality marketing
Journal of Services Marketing·2021· 70 cited
New insights into ‘technologies of touch’: Information processing in product evaluation and purchase intention
Technological Forecasting and Social Change·2021· 39 cited
Persuasive communication using color and texture combination to enhance product appeal online
HAL (Le Centre pour la Communication Scientifique Directe)·2021
Tracing Digital Fragmentation at the User Level: Gen Y & Gen Z from a European Perspective
Management international·2021· 6 citedOpen Access
Similarity: a conceptual clarification and examination of the influence on cognitive processes from a grounded perspective
HAL (Le Centre pour la Communication Scientifique Directe)·2020
The concept of similarity and its influences on cognitive processes
HAL (Le Centre pour la Communication Scientifique Directe)·2020
Haptic Sensation and Consumer Behaviour: The Influence of Tactile Stimulation in Physical and Online Environments
2020· 4 cited
When Interfaces Make It Real
2020· 5 cited
The Future of Consumption in a Haptic-Based World
2020· 1 cited
Introduction to the World of Haptic Sensations
2020· 1 cited
Touching Without Touching: The Paradox of the Digital Age
2020· 5 cited
Haptic Sensation and Consumer Behaviour
2020· 12 cited
Adding Voice to the Multichannel and How that Affects Brand Trust
HAL (Le Centre pour la Communication Scientifique Directe)·2019
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Frequent Co-authors

Sonia Capelli(25), Mathieu Kacha(6), Brad D. Carlson(4), Jessica Lichy(3), Margherita Pagani(2), Charles F. Hofacker(2), Daria Plotkina(2), A. Ricard-Hibon(2), Devdeep Maity(2), Danilo C. Dantas(2), John B. Dinsmore(1), René Mauer(1), Ryann Reynolds(1), Michael Obal(1)