Sarah M. Stanley

Missouri University of Science and Technology — United States

Business, Management and Accounting · Social Sciences

6h-index521citations10works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(4), Digital Marketing and Social Media(4), Technology Adoption and User Behaviour(2), Customer Service Quality and Loyalty(2), Ethics in Business and Education(2)

Publications10 total

The impact of perceived manipulation, motives, and ethicality in cause-related marketing: a CRM+ model
The Journal of Marketing Theory and Practice·2022· 16 cited
Shopping on the go: how walking influences mobile shopping performance
International Journal of Electronic Marketing and Retailing·2018
Shopping on the go: how walking influences mobile shopping performance
International Journal of Electronic Marketing and Retailing·2018· 1 cited
Incorporating a Counterproductive Work Behavior Perspective into the Salesperson Deviance Literature: Intentionally Harmful Acts and Motivations for Sales Deviance
The Journal of Marketing Theory and Practice·2016· 21 cited
Leveraging Partnerships With Local Companies as a Method of Teaching Sales: A Constructivist Approach
Journal for Advancement of Marketing Education·2016· 6 citedOpen Access
A systematic literature review of Six Sigma practices in education
International Journal of Six Sigma and Competitive Advantage·2014· 23 cited
Sacred Brands: An Investigative Look At Brand Meaning Within A Brand Community
2011
Signaling trust in print advertisements: An empirical investigation
Journal of Marketing Communications·2010· 9 cited
Dimensions of fit between a brand and a social cause and their influence on attitudes
International Journal of Research in Marketing·2010· 195 cited
Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction
Psychology and Marketing·2008· 250 cited

Frequent Co-authors

Cassandra C. Elrod(4), Nathan W. Twyman(3), Brian D. Till(2), Randi Priluck(1), Srđan Zdravković(1), Peter Magnusson(1), Elizabeth A. Cudney(1), Bryan Hochstein(1), Bryan Lilly(1), Tamara Masters(1), James Fisher(1), Brian Lilly(1), Cui Zou(1), Zou Cui(1), Mark J. Arnold(1)