Randi Priluck

Pace University — United States

Business, Management and Accounting · Social Sciences

13h-index1.5kcitations27works5.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(12), Customer Service Quality and Loyalty(7), Digital Marketing and Social Media(6), Consumer Market Behavior and Pricing(4), Consumer Retail Behavior Studies(4)

Publications27 total

Consumer Responses to Generative AI Chatbots Versus Search Engines for Product Evaluation
Journal of theoretical and applied electronic commerce research·2025· 5 citedOpen Access
Childrens and young adults’ generalized attitudes toward foods in unbranded mobile games
Young Consumers Insight and Ideas for Responsible Marketers·2023· 2 cited
HalloweenCostumes.Com’s Scary Season
2020
Internet Diffusion and Adoption in Cuba
DigitalCommons - Kennesaw State University (Kennesaw State University)·2016· 2 citedOpen Access
CHILDREN’S RESPONSES TO PRODUCTS IN MOBILE GAMING APPS
Global marketing conference proceeding·2016
The Effect of Co-Branding on the Brand Equity of Constituent and Composite Brands Before and After Trial
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
Relationship Marketing: Loyalty in the Face of Product Failure and Blame-- Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2014
The influence of parental styles on children's consumption
Journal of Consumer Marketing·2013· 40 cited
Attitude Scales Regarding Child-Targeted Television Advertising
PsycTESTS Dataset·2013
Parental Style Scales
PsycTESTS Dataset·2013
Digital Imperatives in Marketing: The Integration of Communications and Technology to Target Consumers While Protecting Privacy
Pace Digital Repository (Pace University)·2012Open Access
When Students Complain
Journal of Marketing Education·2011· 39 cited
Top-Down versus Bottom-Up Paradigms of Undergraduate Business School Assurance of Learning Techniques. Professional File. Number 119, Winter/Spring 2011.
Endocrine Connections·2011
Comparing a customer-based brand equity scale with the Implicit Association Test in examining consumer responses to brands
Journal of Brand Management·2010· 31 cited
The Impact of Exchange Lineage on Customers' Responses to Service Debacles and Subsequent Recovery
Services Marketing Quarterly·2009· 8 cited
The impact of the recovery paradox on retailer‐customer relationships
Managing Service Quality·2009· 48 cited
Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction
Psychology and Marketing·2008· 250 cited
Web-Assisted Courses for Business Education: An Examination of Two Sections of Principles of Marketing
Journal of Marketing Education·2004· 97 cited
The Role of Contingency Awareness, Involvement and Need for Cognition in Attitude Formation
Journal of the Academy of Marketing Science·2004· 74 cited
Brand alliance and customer‐based brand‐equity effects
Psychology and Marketing·2004· 248 cited
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Frequent Co-authors

Brian D. Till(9), Joseph Z. Wisenblit(8), Stephen F. Pirog(6), Judith H. Washburn(3), Vishal Lala(2), Sarah M. Stanley(1), Raquel Benbunan‐Fich(1), Héctor R. Lozada(1), Soyoung Kim(1), Paul D. Boughton(1), Catherine Dwyer(1), Andy Borchers(1)