Randi Priluck Grossman

Seton Hall University — United States

Business, Management and Accounting · Social Sciences

4h-index576citations7works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(3), Opinion Dynamics and Social Influence(2), Customer Service Quality and Loyalty(1), Digital Marketing and Social Media(1), Olfactory and Sensory Function Studies(1)

Publications7 total

What we know about consumers’ color choices
Journal of Marketing Practice Applied Marketing Science·1999· 278 cited
Relational Versus Discrete Exchanges: The Role of Trust and Commitment in Determining Customer Satisfaction
Marketing Management Journal·1999Open Access
The Persistence of Classically Conditioned Brand Attitudes
Journal of Advertising·1998· 106 cited
Developing and managing effective consumer relationships
Journal of Product & Brand Management·1998· 83 cited
Co‐branding in advertising: developing effective associations
Journal of Product & Brand Management·1997· 108 cited
Neo-classical conditioning and the elaboration likelihood model : a new perspective on the role of involvement
View·1995· 1 citedOpen Access
Neo-classical conditioning and the elaboration likelihood model
1995Open Access

Frequent Co-authors

Joseph Z. Wisenblit(1), Brian D. Till(1)