University of Applied Sciences Mainz — Germany
Business, Management and Accounting · Social Sciences
1h-index25citations2works0.02yr avg
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Research Topics
Consumer Behavior in Brand Consumption and Identification(1), Digital Marketing and Social Media(1), Media Influence and Health(1), Sexuality, Behavior, and Technology(1), Shakespeare, Adaptation, and Literary Criticism(1)
Publications2 total
Central European Business Review·2014· 25 citedOpen Access
The Risk of Vampire Effect in Advertising
Digital Repository (National Repository of Grey Literature)·2013