Miroslav Karlíček

Prague University of Economics and Business — Czech Republic

Business, Management and Accounting · Social Sciences

7h-index131citations26works0.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(6), Digital Marketing and Social Media(4), Marketing and Advertising Strategies(4), Innovation and Knowledge Management(3), Customer Service Quality and Loyalty(3)

Publications26 total

Who is the potential audience for classical music? The case of the Czech Republic.
Marketing Science & Inspirations·2025
Delving into the interplay among market-driving strategy, dynamic capabilities, transformational leadership and firm performance
European Journal of Marketing·2025
How to Increase the Attendance of Young Czechs in Classical Music Events: A Qualitative Study
2025Open Access
Do consumers appreciate promotional gifts?
Journal of Consumer Marketing·2023· 5 cited
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Journal of Strategic Marketing·2022· 3 cited
Market Determinants of the Marketing-Sales Relationship
SSRN Electronic Journal·2021Open Access
Adoption of Social Media for Public Relations by Museums
Central European Business Review·2016· 8 citedOpen Access
Social Media Engagement of Berlin and Prague Museums
The Journal of Arts Management Law and Society·2016· 21 cited
Marketing and the Symbolic Value of a Performing Arts Institution: The Case Study of the Czech National Theatre
Periodica Polytechnica Social and Management Sciences·2015· 1 citedOpen Access
Barriers of marketing effectiveness and efficiency within companies: a qualitative study
E+M Ekonomie a Management·2014· 8 citedOpen Access
The Risk of Vampire Effect in Advertisements Using Celebrity Endorsement
Central European Business Review·2014· 25 citedOpen Access
Customer Lifetime Value as the 21st Century Marketing Strategy Approach
Central European Business Review·2014· 5 citedOpen Access
Editorial
Central European Business Review·2014Open Access
Editorial
Central European Business Review·2013Open Access
Editorial
Central European Business Review·2013Open Access
The Role of Marketing in Corporations within the Post Communist Context: Perceptions of Marketing Managers in Czech Corporations
Studia Commercialia Bratislavensia·2013· 1 citedOpen Access
Marketing’s Influence within Companies: Current Issues and their Possible Resolution
Studia Commercialia Bratislavensia·2012· 1 citedOpen Access
Editorial
Central European Business Review·2012Open Access
Segmenting the Performing Arts Markets: The Case of Czech National Theater Attenders’ Motivations
Journal of Competitiveness·2012· 10 citedOpen Access
Editorial
Central European Business Review·2012Open Access
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Frequent Co-authors

Zuzana Chytková(6), Bojana Suzić(2), Václav Stříteský(2), Jitka Černá(2), Marek Hudík(2), Marie Vítová Dušková(2), Pétr Král(1), Tetyana Kuvita(1), Ivan Tomek(1), M. Křížek(1), Ladislav Tyll(1), Hana Mohelská(1), David Říha(1), Jan Rožek(1), Jiří Mařík(1), Michal Mocht̆ak(1), Peter Drábik(1), Jakub Fischer(1), Karel Týra(1), Marek Hrkal(1)