Leonardo Nicolao

Universidade Federal do Rio Grande do Sul — Brazil

Business, Management and Accounting · Social Sciences

5h-index517citations28works1.02yr avg
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Research Topics

Consumer Behavior in Brand Consumption and Identification(14), Decision-Making and Behavioral Economics(5), Technology Adoption and User Behaviour(3), Psychological Well-being and Life Satisfaction(3), Consumer Retail Behavior Studies(3)

Publications28 total

Why do upgrades worsen consumers’ experience with their possessions?
European Journal of Marketing·2025· 1 cited
The effect of normative conflict on meat consumption behavior: A mixed-method study
Sustainable Production and Consumption·2023· 9 cited
The robustness of mental accounting: a global perspective
2023· 3 citedOpen Access
Can you imagine yourself wearing this product? Embodied mental simulation and attractiveness in e-commerce product pictures
Journal of Research in Interactive Marketing·2022· 12 cited
Improving Consumer Decisions: The Conscious Use of Primes as Performance Enhancers
Figshare·2022Open Access
When repetitive consumption leads to predictions of faster adaptation
Journal of Consumer Behaviour·2020· 5 cited
An Integrative Model to Predict Product Replacement Using Deep Learning on Longitudinal Data
BAR - Brazilian Administration Review·2020· 2 citedOpen Access
The Benefits of Unrelated Brand Corporate Social Responsibility: An Abstract
Developments in marketing science: proceedings of the Academy of Marketing Science·2019Open Access
The importance of colors on trust: how colors influence on service mobile applications?
2018
Efeitos de Valuation e Devaluation em Um Contexto de Necessidade Social
International Journal of Business·2017
15-H: the Sophisticated Brand Scent: the Effects of Scent Type on Brand Sophistication
ACR North American Advances·2017
Valuation and devaluation effects in a context of social need
LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas)·2017Open Access
5-C: Do Consumers Get What They Want? How Desires Influence Consumer Happiness
ACR North American Advances·2017
18-H: the Authenticity of Corporate Social Responsibility Actions on Brand Symbolism
ACR North American Advances·2017
Improving Consumer Decisions: The Conscious Use of Primes as Performance Enhancers
BAR - Brazilian Administration Review·2016· 3 citedOpen Access
When, How, and Why Hedonic Adaptation Generates a New Consumer Desire
ACR North American Advances·2016
When Usage Repetition Leads to Predictions of Faster Adaptation.
ACR North American Advances·2016
A Dominância Paradigmática na Pesquisa em Comportamento do Consumidor e a Busca Por Uma Perspectiva Pluralista
Revista Interdisciplinar de Marketing·2015
When Repetition Leads to Faster Predicted Adaptation: the Role of Variety and Focalism.
ACR North American Advances·2015
Goal Assimilation in Supraliminal Priming: When Consumers Take Advantage of Priming Tasks
PsycEXTRA Dataset·2012
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Frequent Co-authors

Vinícius Andrade Brei(10), Maria Alice Pasdiora(5), Julie R. Irwin(4), Márcia Maurer Herter(4), Diego Costa Pinto(4), Mellina da Silva Terres(4), Joseph K. Goodman(3), Eric Yorkston(3), Deanne Brocato(2), Francisco Eduardo Aoyama Nogueira(2), Francine Zanin Bagatini(1), Eduardo Rech(1), Natália Araújo Pacheco(1), Cristina M. Ostermann(1), Laís Viera Trevisan(1), Lucimari Acosta Pereira(1), Márcia Dutra de Barcellos(1), Giulia Priolo(1), Federica Stablum(1), Martina Vacondio(1)