Bendik M. Samuelsen

BI Norwegian Business School — Norway

Business, Management and Accounting · Social Sciences

11h-index607citations28works0.02yr avg
OpenAlex↗Google Scholar↗Lab page↗

Accepting Students?

No reports yet. Know if this professor is taking students?

Research Topics

Consumer Behavior in Brand Consumption and Identification(14), Digital Marketing and Social Media(8), Customer Service Quality and Loyalty(6), Cultural Differences and Values(6), Social and Intergroup Psychology(3)

Publications28 total

Broad vs narrow brand positioning: effects on competitive brand performance
European Journal of Marketing·2022· 17 cited
Too much of a good thing? Consumer response to strategic changes in brand image
International Journal of Research in Marketing·2019· 46 cited
The perils of self‐brand connections: Consumer response to changes in brand meaning
Psychology and Marketing·2018· 54 cited
Too Much of a Good Thing? Consumer Response to Changes in Brand Essence
ACR North American Advances·2018
Brand extension similarity can backfire when you look for something specific
European Journal of Marketing·2017· 9 citedOpen Access
Food Scares: Reflections and Reactions
International journal on food system dynamics·2017· 5 citedOpen Access
Vaner spiser intensjoner til frokost
Magma·2016Open Access
Vaner spiser intensjoner til frokost: Myten om de gjennomtenkte valg
BIBSYS Brage (BIBSYS (Norway))·2016Open Access
Food Scares: Reflections and Reactions
2016Open Access
On the persuasiveness of similar others: The role of mentalizing and the feeling of certainty
RePEc: Research Papers in Economics·2015Open Access
On the Persuasiveness of Similar Others: The Role of Mentalizing and the Feeling of Certainty
Journal of Consumer Research·2015· 62 citedOpen Access
The Attitudinal Response to Alternative Brand Growth Strategies: The Moderating Role of Brand Stretch
Developments in marketing science: proceedings of the Academy of Marketing Science·2015
On the Persuasiveness of Similar Others: The Role of Mentalizing and the Feeling of Certainty
SSRN Electronic Journal·2015· 13 citedOpen Access
Same Service, Different Ad Claims: The Moderating Role of Need for Cognition
Psychology and Marketing·2014· 8 cited
The multiple roles of fit between brand alliance partners in alliance attitude formation
Marketing Letters·2014· 21 cited
The moderating effects of need for cognition on drivers of customer loyalty
European Journal of Marketing·2013· 51 cited
Product Placement Effects in a Movie: A Field Study
Beta·2012· 2 cited
The attitudinal response to alternative brand growth strategies
European Journal of Marketing·2012· 17 cited
Similar Advisers are More Persuasive When Advice-Takers Rely on Their Feelings
SSRN Electronic Journal·2012Open Access
When the Message "Feels Right": When and How Does Source Similarity Enhance Message Persuasiveness?
ACR North American Advances·2012· 3 cited
page 1 of 2Next →

Frequent Co-authors

Luk Warlop(10), Lars Erling Olsen(8), Håvard Hansen(5), Ali Faraji‐Rad(5), Tarje Gaustad(4), Gavan J. Fitzsimons(3), Pål R. Silseth(2), Oddveig Storstad(2), Solveig Langsrud(2), Therese Hagtvedt(2), Øydis Ueland(2), Fredrik Alexander Gregersen(2), James Sallis(1), Kevin Lane Keller(1), Ioannis S. Pappas(1), Tor W. Andreassen(1), Radu Dimitriu(1), Nina Veflen(1), Joachim Scholderer(1), Bengt G. Lorentzen(1)